‘We made the music the gift’: Saatchis and John Lewis on nostalgia, emotion and 1990s bangers

Campaign speaks to Rosie Hanley, brand director at John Lewis & Partners, and Franki Goodwin, chief creative officer at Saatchi & Saatchi, about the retailer’s 2025 Christmas ad and their mission to bring ‘thoughtful gifting’ to life.

by
Charlotte Rawlings