It’s the beginning of November, so naturally it means the start of the festive season as far as advertisers are concerned – get ready to have your heartstrings and wallets pulled
The Caulidog – one of the stars in Aldi’s latest Christmas ad(Image: ALDI)
Some of the country’s biggest brands have released their Christmas adverts hours after Halloween.
John Lewis and Aldi are among the firms who have unleashed their festive promos with nearly two months to the big day. The John Lewis ad shows a teenager giving his father the Christmas gift of a memory-laden 1990s vinyl.
It is the first time the major department store has focused on a father and son relationship for its festive drive, and shows the teen – with headphones clamped to his ears – seeking to connect with his father by giving him a favourite track from his youth.
Expect plenty of tears in front of the TV this Christmas(Image: PA)
Alison Limerick’s ’90s club hit ‘Where Love Lives’ provides the soundtrack, with fellow British artist Labrinth contributing a new version of the track.
The ad, created by Saatchi & Saatchi, shows the father clearing up discarded wrapping and coming across an unopened present with a yellow sticky note marked ‘Dad’ with a smiley face.
He unwraps the vinyl and heads straight to his record player, with the ad cutting to him dancing in a ’90s club before flashbacks show him remembering his son as a toddler and a baby.
John Lewis highlights a father and son relationship for the first time in their adverts(Image: PA)
The ad ends with the two back in the family living room sharing a slightly embarrassed hug and a laugh.
Aldi has chosen to channel a famous scene from ‘Love Actually’ in its ad.
It shows Kevin The Carrot character getting set to propose outside his love Katie’s door with his beloved companion Caulidog and a set of sentimental signs.
Aldi’s ad went live live last night and John Lewis’ will be shown today.
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