Affirm Partners with Worldpay & New York Life to Expand BNPL Services – News and Statistics
Nov 3, 2025
As it competes with buy now/pay later rivals such as Klarna and PayPal, Affirm has announced two partnerships to expand its merchant distribution and lending capacity, according to American Banker. The payments fintech has signed a distribution agreement with Worldpay and expanded its relationship with New York Life to sell future lending volume to the insurance company’s investment arm.
Affirm is making these moves ahead of its earnings report scheduled for Thursday. Worldpay, which is Affirm’s processing partner, is itself awaiting a potential acquisition by Global Payments.
“Our strategy has always been to have our methods available in as many places as possible. We want to be where consumers make decisions about how to pay,” said Wayne Pommen, Affirm’s chief revenue officer.
Embedded Payments Expansion
Affirm’s expanded partnership with Worldpay will integrate its services into Worldpay for Platforms, an embedded payments option for software sellers. This product supports embedded payments for more than 1,000 software-as-a-service companies that have processed over $400 billion in payments volume and 4.6 billion transactions in the past 12 months.
These software firms will now be able to offer Affirm as a payment option, including financing plans ranging from 30 days to 60 months for purchases between $35 and $30,000, with rates starting at 0% annual percentage rate.
“It’s mainstream payments that consumers are looking for,” Pommen said, noting that Affirm has added 23 million users in the past 12 months. He stated these consumers make “multiple” payments per year through Affirm’s checkout option, including payments that don’t require installment financing. “It’s not just a certain retailer, or product they are looking to sell through buy now/pay later.”
Embedded payments involve integrating checkout into third-party applications to streamline payment processes by reducing navigation. Through the Worldpay collaboration, Affirm can embed its checkout and buy now/pay later options into the software businesses that comprise Worldpay’s client base.
“These platforms are becoming more important in the payments world,” Pommen explained. “They’re serving businesses like gyms, medical offices, storage facilities, etc, and offering software that helps these firms manage those businesses. At the same time, there’s a trend toward offering payments as part of that mix, so it’s important for us to be part of that trend.”
Source: IndexBox Market Intelligence Platform
