Artwork: Last Week Tonight with John Oliver
Watch out, Kyle MacLachlan—you’ve got competition in the celebrity wine biz.
John Oliver capped off Sunday night’s episode of Last Week Tonight with John Oliver by launching his own cabernet sauvignon—and yes, it’s real, and available to purchase online.
The unveiling came at the end of a segment in which Oliver explored the long history of celebrity wine ventures, from Orson Welles’ drunken Paul Masson ad shoots to a 1990 instructional VHS titled The Celebrity Guide to Wine, featuring then-spouses Steven Seagal and Kelly LeBrock, to MacLachlan’s Washington winery, Pursued by Bear.
Oliver went on to note that there’s already a Canadian wine bearing his name: the “John Oliver Selection,” which is actually named for British Columbia’s early-20th-century premier, known as “Honest John.” With the Canadian wine unavailable for import to the U.S., Oliver introduced his own label, Cabernet SauvignJohn, which he is selling online in a limited run.
Promotional materials describe the wine as being made from “the finest Napa Valley Cabernet Sauvignon grapes, with notes of vanilla, cocoa powder, dark fruits, plum, and a hint of leather. Plush tannins, medium-plus body.”
“This California cabernet is a great way to kick back, relax, and wind down after a long week. It’s essentially the exact opposite of this show,” Oliver joked on the broadcast.
According to Oliver, Cabernet SauvignJohn is intentionally unprofitable. “The great news is absolutely zero proceeds will be going to my employer, because not only are we selling this at a financial loss,” he said, “but from the sales, we are also donating a total of $50,000 to 16 food banks in California.”
Bottles of Cabernet SauvignJohn can be purchased while supplies last at CabernetSauvignJohn.com.
Here’s how John Oliver introduced his new wine on ‘Last Week Tonight’ pic.twitter.com/R7zZHseni4
— LateNighter (@latenightercom) November 3, 2025
