MS NOW, the cable TV network that will soon change its name from MSNBC following its spin to newly created Versant from NBCUniversal and Comcast, has chosen AccuWeather to fuel its forecasts and coverage of all-things related to climate.
It’s thanks to a multi-year deal announced on Monday, and will allow MS NOW to use AccuWeather meteorologists during breaking news weather events.
“At such a groundbreaking moment for soon-to-be MS NOW, we are proud to continue to expand our reporting capabilities and offerings alongside AccuWeather. Our network’s mission – embodied through our new name MS NOW, My Source for News, Opinion, and the World – is to bring our viewers the most-trusted news that they care about. We know, at a moment of unprecedented weather events, that AccuWeather will bring top-quality data and reporting to our audiences,” said MS NOW Senior Vice President of Newsgathering Scott Matthews.
AccuWeather will support MS NOW, as well as CNBC, including daily on-air segments on Morning Joe and Squawk Box.
As MS NOW continues to build its independent newsgathering operation under Versant ownership, the network has hired CBS News’ David Parkinson as Senior Weather and Elections Data Analyst and KGTV-10 in San Diego’s Moses Small as Climate Reporter.
