An economic impact report, published on Monday, suggests the Traitors franchise – including the UK, US, and Celebrity editions – has added an estimated £21.8 million (gross value added) to Scotland’s economy since production began in 2022.
The report, compiled with Screen Scotland and Visit Scotland, credits the programme with supporting hundreds of local jobs and promoting the Highlands as a filming destination.
The Traitors, based on a Dutch format created by Marc Pos, first aired on BBC One in 2022 and has since become an international phenomenon, spawning multiple editions worldwide including in Australia, Canada and Italy.
Kalpna Patel-Knight, head of entertainment at the BBC, said the show had “truly captivated the nation, becoming a bona fide highlight of the year”.
She added: “In 2026 the doors of the castle will be opened again to welcome celebrity players to the game to see who can charm, who can scheme and ultimately who can survive in series two which promises to be just as unmissable as the first.”
A fourth season of Traitors UK will also air in 2026.
