How do creators make money from TikTok?published at 18:42 GMT 13 November
Imogen James
Live reporter
Image source, Juliana Yamada / Los Angeles Times via Getty Images
If you’re like me, scrolling through TikTok before bed almost becomes an exercise of jealousy, as I see creators buying luxury after luxury. So how can they afford it from making minute-long videos online?
Creator rewards programme
This is how eligible creators get paid by TikTok for the videos the make. You have to be over 18, have at least 10,000 followers, at least 100,000 video views in the last 30 days, post original content, have a personal account and post videos over a minute in length.
Rewards begin when videos reach 1,000 qualified For You feed views. The actual money they receive is vague to the public, but judging by the lifestyles many popular creatives show off, it can’t be all bad.
TikTok shop
TikTok has its own e-commerce platform within the app, where creators can link to items on their videos. It can be their own products, or products sold by registered sellers on the app. If viewers click on the item and buy it, the creator gets commission.
Sponsorships
Sponsorships aren’t a new thing in the digital creator world. It’s been a key way for influencers to make money since the early YouTube days.
In partnerships, ads must be disclosed to the audience, but influencers typically receive a free gift or experience, and payment, in exchange for an agreed amount and type of content.
