A new era of icons has officially been crowned. TikTok is delighted to announce the winners of the TikTok Awards UK & Ireland 2025, with headline partner Sky.
The TikTok Awards rewards the inspiring achievements of the community, celebrating the creators and artists who make TikTok in the UK & Ireland truly unique. From fashionista’s to foodies, book lovers to entertainment icons, these are the creators shaping trends, sparking conversations, and bringing the very best of British and Irish culture to audiences across the world.
The TikTok community across the UK and Ireland have had their say, over 4.8 million votes have been cast and today we are delighted to unveil the winners of TikTok Awards UK & Ireland 2025!
TikTok Awards UK & Ireland Winners 2025
🏆 Creator of the Year, Presented by Sky 🏆
@maxklymenko, Max Klymenko
Highly Commended: @georgeclarkeey, George Clarke
🎬 Entertainment Creator of the Year, Presented by Sky 🎬
@charleymarlowe, Charley Marlowe
Highly Commended: @henryrowleyy, Henry Rowley
🎥 Video of the Year 🎥
@omo.oroje, Bemi Orojuogun
Highly Commended: @gardinerbrothers, The Gardiner Brothers
🎵Artist of the Year🎵
@oliviadeano, Olivia Dean
Highly Commended: @centralcee, Central Cee
🎭 Storyteller of the Year, Presented by BYD 🎭
@morganmjames, Morgan M James
Highly Commended: @davidlarbi_, David Larbi
📣 Voice for Change 📣
@raisingkevin_, Tola & Kevin Andu
Highly Commended: @cheethamswithdreams, Cheethams with Dreams
⚽️ Sports Creator of the Year, Presented by Sky Sports ⚽️
@lissiemackintosh, Lissie Mackintosh
Highly Commended: @crayonward, Caolán Ward
💄Fashion & Beauty Creator of the Year, Presented by e.l.f. Cosmetics💄
@nikkililly, Nikki Lilly
Highly Commended: @sammijefcoate, Sammi Jefcoate
🍝 Food Creator of the Year 🍝
@foodyfella_, Kieran Monlouis
Highly Commended: @cassiestokes1111, Cassie Stokes
📚 Books & Learning Creator of the Year 📚
@goodolgab, Gabriel Astorga
Highly Commended: @pavisfrancesca, Francesca Pavis
✈️ Travel Creator of the Year ✈️
@philc84, Phil Carr
Highly Commended: @shetravelledtheworld, Courtney Leopard
🌟 Rising Star 🌟
@doseofjoyx, Joy Anokwuru
Highly Commended: @talkofthetownsends, Talk of the Townsends
Memorable moments from the TikTok Awards 2025
Hosted by broadcaster AJ Odudu at Magazine London, the TikTok Awards UK & Ireland 2025 brought together incredible creators from across the TikTok community. Awards were presented by talent including Dani Dyer Bowen, Natalie Pinkham and 2024 Creator of the Year winner Kyra Mae.
Guests were treated to a high-energy show from Rizzle Kicks who played their classic hits and fresh new tracks, as well as drag performances from ‘Belle of the ball’ La Belle and iconic duo Flesh & Bones (@feeltheflesh and @itsjustbones).
Attendees also enjoyed bar experiences hosted by Official Drinks Partner Pepsi MAX, a content creation pop up from auto innovators BYD to an entertaining and interactive booth from e.l.f. Cosmetics, who will also be hosting an exclusive TikTok Shop LIVE featuring some incredible beauty creators for the community to enjoy.
Fans at home also got involved, tuning in via @TikTok_UK for behind-the-scenes content from our roving reporter Nella Rose, red carpet interviews with nominees hosted by Zainab Jiwa, and full access to all the night’s action.
The results are in for the TikTok Ad Awards 2025!
The most innovative and impactful campaigns were also celebrated during the evening at the TikTok Ad Awards, where brand creativity was recognised by an esteemed panel of judges.
Greatest Impact
Pedigree (@pedigree_uk) | Brainlabs (@brainlabsglobal) | ALMAP BBDO
Greatest Creative
Bloo (@bloo_uk) | Gen-UP GmbH (@genup_digital)
Greatest Performance
Reading and Leeds Festival (@officialrandl) | Mustard Media (@mustardmedia)
Greatest Branding
TUI (@tuiuk)| Leo Burnett
Greatest TikTok
Vaseline (@vaselinebrbanduk) | Mindshare (@mindshare)
Dominic Burns, Head of Operations, TikTok UK, Ireland and Nordics, said: “The TikTok Awards celebrate and recognise the incredible creators and brands who are shaping British and Irish culture, setting trends, and inspiring millions every day on TikTok. Congratulations to all of this year’s winners and nominees, and thank you to the millions of fans who voted and make TikTok the thriving community it is today.”
New to TikTok and want to check out the #TikTokAwardsUKIE? Getting involved couldn’t be easier, simply download the app for free via the Apple App Store, Google Play or Amazon.
