Buffalo Bills Fans Celebrate Premiere of Hallmark’s “Holiday Touchdown: A Bills Love Story” with Festive Parade
In a heartwarming display of team spirit and holiday cheer, hundreds of Buffalo Bills fans gathered on Main Street in East Aurora this past weekend to partake in a festive parade celebrating both their beloved team and the upcoming premiere of the Hallmark holiday movie, “Holiday Touchdown: A Bills Love Story.” Scheduled to air for the first time at 8 p.m. on Saturday, Nov. 22, on the Hallmark Channel, this film was proudly shot in and around Buffalo and East Aurora.
Fans turned out in droves, sporting jerseys, Santa hats, and Bills-themed scarves in vibrant red and blue. The atmosphere was electric as attendees reveled in a blend of football pride and festive spirit. Many expressed that their participation wasn’t just about supporting the Bills but also about embracing the joy and magic of the holiday movie experience.
“It’s just an overall magical time,” one fan remarked, embodying the essence of the Bills spirit. Another enthusiast added, “We love Hallmark — I could watch Christmas movies all year round,” highlighting the film’s appeal beyond just sports fans.
The parade drew attendees from across Western New York, eager to catch a glimpse of the cast members from “Holiday Touchdown.” The film prominently features local landmarks, with several actors describing the shooting experience as a uniquely Buffalo journey. “It’s really a love letter to Buffalo,” one actor shared, pointing out notable locations like Vidler’s 5 & 10 and Bar-Bill.
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Steve Schirripa, known for his role in “The Sopranos,” described the film’s themes of romance, family, and community, emphasizing the quality of the cast and crew. “We enjoyed the directors, the producers. It really was a wonderful experience,” he said.
Bills players who participated in the film expressed their excitement about finally sharing the completed work with the community. “I’m excited to actually see the whole film in full effect because people worked hard on it,” one player said, while another remarked on the joy of gauging community reactions.
Among those present was Luke Russert, who shared an emotional connection to the project through memories of his late father, Tim Russert, a passionate advocate for Buffalo. “My father was a huge champion of Buffalo. He would absolutely love this,” Russert reflected, noting the deep-rooted significance of holiday traditions in their family. He expressed pride in how the film captures the essence of the holiday season in Buffalo, particularly the local light displays.
As the Hallmark film prepares to grace television screens this weekend, it represents both a festive celebration and a moment of national recognition for Buffalo and its passionate Bills fans, offering yet another reason to unite in the spirit of joy and community.
