Lindsey Vonn launched the Vonn Collective today. | Image: The Vonn Collective IG
Lindsey Vonn today launched a new ski fashion line with her sponsor HEAD called “Vonn Collective.” The Olympic champion announced the news today, November 13, on her social media accounts along with the launch of a dedicated Instagram page for the Vonn Collective @thevonncollective. Rumors had been in the making for a couple of years but very little credible information had leaked until the launch date.
The launch of her newest ski apparel brand, Vonn Collective, created in partnership with her longtime equipment sponsor HEAD is coming just weeks before the ski racer will hit the World Cup circuit in pursuit of her fifth Olympic start.
The new Vonn Collective launches with a minimal selection of core pieces, such as this ski jacket, available at selected retailers. | Image: Vonn Collective
Vonn described the project as a natural next step in her evolution from athlete to entrepreneur, sharing in her announcement:
“I’ve had my own collection with HEAD for a while now, but the long-term goal has always been to create a brand with its own unique identity.
VONN is the natural evolution.
High-performance sportswear meets luxury lifestyle, blending the worlds of my two great loves — skiing and fashion. I’m so excited to share this with you all.”
The first pieces have been launched in a vanilla and midnight blue color scheme. | Image: Vonn Collective
The high-end ski apparel has hit select stores across America and the European Alps. The debut drop is intentionally small and curated, consisting of a tight capsule collection built around premium fabrics, minimalist design, and performance technology from HEAD.
Key pieces include:
- Women’s ski jacket in Midnight Blue or Vanilla — $1,690
- Two ski pant options in matching colors — $790 and $930
- Coordinated vests and mid-layers, completing the sleek, alpine-inspired look
Each piece is designed to function at the level Vonn demanded throughout her racing career while appealing to the modern luxury market she has increasingly influenced.
We spoke with Miller Sports in Aspen, one of a small number of specialty retailers selected to carry Vonn Collective. Staff described the line as exceptionally well-designed, praising both the craftsmanship and the brand identity. The Aspen and Vail outfitter said the collection feels positioned “squarely in the high-end tier” but with an attractive price point and a technical backbone serious skiers will appreciate; a combination they believe will resonate strongly. As proof, they reported that the first pieces sold immediately on launch day.
Other elite retailers in ski destinations across Colorado, Utah, California, and top resorts in Austria, Switzerland, and France are also beginning to roll out the collection this week.
This launch marks an all-new brand—separate from the HEAD “Vonn Legacy” line released several years ago, which is sold under the HEAD label. While Vonn Collective is produced by HEAD, it is sold under the Vonn Collective label and reflects Vonn’s move toward establishing something with its own standalone identity and long-term potential in the luxury performance market.
With a competitive price point for high-end ski apparel, ultra-limited distribution, and Vonn’s global name recognition, demand is expected to be strong. For an updated list of retailers carrying the collection, visit Vonn Collective’s official website and Instagram page.
