Bengaluru-based D2C startup NORI has introduced a new line of next-generation travel gear aimed at modernizing the travel experience. With its innovative product range, NORI enhances its footprint in the Indian market.
NORI’s Voyager Essentials Set
At the forefront of NORI’s offerings is the Voyager Essentials Set, a curated collection of six compartments. This kit is designed for various travel necessities, including:
- Innerwear
- Shoes
- Makeup
- Tech gadgets
- Laundry
- Mid-sized items
The lightweight and checkpoint-friendly nature of the Voyager Essentials Set aims to streamline travel, from airport security checks to hotel check-ins.
Organiser System for Streamlined Travel
NORI’s travel organizer system redefines packing by offering an effortlessly organized wardrobe for a 15-day trip. Key features include:
- Trolley pass-through
- Visibility windows
- Quick-grab handles
This organization mechanism allows users to unpack quickly and repack without hassle, making travel management easier than ever.
Innovative Travel Philosophy
NORI founders Meenakshi and Rashika emphasize the need for modern, functional luggage that meets the demands of today’s traveler. “I built this for myself and everyone who shares my travel struggles,” Meenakshi said. The brand’s approach focuses on:
- Backup options for dresses and accessories
- Eliminating unnecessary features
- Enhancing travel experiences with thoughtful design
NORI positions travel as an adventure rather than a chore, aiming to accompany and lighten the traveler’s load.
Future Developments in Travel Gear
Looking ahead, NORI plans to expand its product line significantly. Upcoming offerings include:
- Carry-on and check-in luggage with feather-light shells
- Weekender and work-week bags with designated areas for technology
- Organisers 2.0 including fits like Solemate and Glowkit
- Signature accessories that add style to functionality
NORI’s vision, termed the “NORIverse,” aims to create a comprehensive travel ecosystem, from coordinated trolley sets to compact personal care kits.
Adapting to New Travel Trends
As travel preferences evolve, especially among millennials and Gen Z, NORI is responding to the changing landscape. Key trends include:
- Airlines introducing comfort initiatives
- Female travel communities crafting curated itineraries
- Fintech companies developing travel-centric credit ecosystems
NORI’s unique approach focuses on transforming packing into a seamless system, helping travelers reduce decision fatigue and navigate their journeys with confidence.
The NORI Commitment
NORI promises smarter bags for calmer travel experiences. The brand aims to equip travelers with the tools necessary for confident arrivals at their destinations.
For more information on NORI’s next-generation travel gear, visit El-Balad.
