Bet365 has officially launched pre-registration for its sportsbook in Missouri. Expansion to the Show-Me State extends the company’s presence to 16 U.S. states.
Missouri users will be able to place pre-game and live bets on major leagues, including MLB, NFL, NBA, WNBA, NHL, and MLS. New customers who bet $10 will receive $365 in betting credits through December 15.
The launch is tied to a multi-year marketing partnership with the St. Louis Cardinals, making bet365 the franchise’s first-ever Official Mobile Sports Betting Partner. The collaboration brings Missouri fans access to an expanded suite of features, such as competitive odds, in-play betting tools, and exclusive promotions like the Early Payout Offer, which settles bets instantly when a team secures a strong lead.
“We’re thrilled to bring our world-class mobile sports betting experience to Missouri and to partner with one of Major League Baseball’s most storied franchises,” said Trip Stoddard, Head of Development. “Missouri has a passionate sports community, and we think fans will love bet365’s unique betting features and industry-leading odds.”
Missouri is now the 16th state to welcome bet365, joining Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia.
In addition to major U.S. sports, bet365 offers wagering on more than 96 sports and streams over one million events each year, positioning itself as a leading international sportsbook with a broad selection of leagues and niche sports.
The company emphasized its commitment to responsible gaming, noting that users can access built-in tools such as spend limits, session controls, and deposit caps directly within the app to promote safe and sustainable play.
State bettors can now sign up and claim Missouri sportsbooks’ early sign-up bonuses. However, they still can’t place bets officially until December 1, the official date when the market goes live. The early-sign-up period is the next two weeks, when players can create accounts and deposit playable funds before sports betting launches.
