The financial software company Intuit has signed a nine-figure deal with OpenAI which will allow customers to use its various services within ChatGPT. Intuit’s apps include Intuit Turbo Tax, Credit Karma, QuickBooks and MailChimp, all of which will now be accessible when using OpenAI’s chatbot for personalized financial advice and management.
The partnership is driven by what Intuit calls the “hundreds of millions of consumers and businesses” that ask ChatGPT finance-related questions every week. Consumers will be able to use Intuit’s apps within ChatGPT to research credit cards and mortgages, with advice tailored to their spending. They can also permit the chatbot to access their financial data to estimate their tax refund amounts and schedule appointments with a “live, AI-powered tax expert.”
On the business side, companies can use ChatGPT to get advice on how to increase their revenue based on their current performance. They can also create targeted campaigns to send out to prospective customers and use AI to generate invoice reminders.
Intuit has been investing heavily in AI for the last 10 years, introducing its own AI assistant back in 2023 and building it into its products. Its $100 million contract with OpenAI will also see it widen its use of the latter’s models and their agentic capabilities across its platform. Generative AI allows Intuit customers to complete their financial tasks and ask questions about complex subjects using natural language prompts.
OpenAI is seemingly committed to growing its reputation as a credible source of finance-related guidance and information. Last month it acquired a personal investing app called ROI, which uses a built-in chatbot to advise users on potential investments.
