Bruce Moran, pictured with legendary promoter Ron Delsener (right) in 2007, has worked with Live Nation for nearly two decades. (Photo by Brian Ach/WireImage for Live Nation)
Live Nation executive Bruce Moran is taking on a new role. The company announced today that the veteran executive will transition from president of Latin America Touring to executive chairman of the division to focus on strategic oversight and long-term growth initiatives across the region.
Live Nation’s Latin America Touring has seen exponential growth under Moran’s leadership, and that division is a vital part of the company’s global business. The number of concerts promoted has grown year over year in the region, with more than 170 shows in 2025 alone, many of which were stadium acts like Oasis, Shakira, Bad Bunny, Stray Kids and Kendrick Lamar.
Moran worked at OCESA, Mexico’s biggest promoter, before taking on a role at Live Nation in 2006. He’s been essential to shaping Live Nation’s touring business in Latin America and bringing major global tours to the region.
The new position for Moran is one of several moves Live Nation has made over the years to strengthen its presence in Latin America. In July, the company increased its ownership stake in OCESA to 75%, a $646 million transaction.
“Our investment in OCESA has been incredibly successful, and [OCESA CEO] Alejandro [Soberón] and his team have done a tremendous job utilizing the global Live Nation infrastructure to drive growth in Mexico,” Michael Rapino, president and CEO of Live Nation Entertainment, said in July. “Together we have more than tripled the number of fans attending our concerts in Mexico since 2019, making Mexico now the third largest music market in the world, and I expect we have many years of strong growth ahead of us.”
In 2023, Live Nation acquired Colombian promoter Páramo Presenta through OCESA, which has a subsidiary in the South American nation. Páramo Presenta is responsible for major events like Estéreo Picnic in Bogotá, Baum Festival and Knotfest. In 2018, Live Nation purchased a majority stake in Argentinian promoter DF Entertainment and followed that up with purchasing a controlling stake in Chile’s DG Medios a year later.
