Liverpool have confirmed a new multi-year partnership with digital payments giant PayPal as their stable of partners continues to grow
10:01, 19 Nov 2025
A general exterior view of Anfield ahead of the Premier League match between Liverpool and Bournemouth at Anfield on August 15, 2025(Image: Robbie Jay Barratt – AMA/Getty Images)
Liverpool have confirmed a new multi-year partnership with digital payments giant PayPal as their stable of partners continues to grow. The Reds have signed what is the first-ever collaboration with a Premier League club for the American organisation, who have over 400 million active accounts worldwide.
PayPal now becomes the club’s ‘official digital payments’ partner, which will see the launch of a loyalty programme for worldwide fans to earn points for match-day purchases.
The club say the deal is “set to enhance the way Liverpool FC fans engage with the club, both online and in person” and the new partnership comes hot on the heels of the Premier League champions’ agreement with Haier, the high-end home appliance brand, who penned terms at the start of September.
READ MORE: Robbie Fowler identifies Liverpool transfer failure as Antoine Semenyo alternative pickedREAD MORE: Andy Robertson makes emotional Diogo Jota admission after Scotland qualify for World Cup
Liverpool say the PayPal agreement will also seek to elevate the profile of the Women’s team, with efforts being taken to expand grassroots programmes through the use of their official charity, the LFC Foundation.
The Reds have also added UPS, Google Pixel, Peloton and Orion Innovation to their stable of partners in recent times, while a deal with Japan Air earlier this year was linked to the decision to undergo a pre-season tour of Hong Kong and Japan.
Liverpool also signed a contract with Visit Maldives in March.
Ben Latty, chief commercial officer at the Reds, said: “PayPal is one of the most recognised and trusted names in digital payments, and we’re delighted to welcome them to the LFC family. Their expertise in providing fast, secure, and flexible transactions makes them the ideal partner to help us elevate the experience for supporters worldwide.
“This partnership is an exciting step forward in our commitment to innovation, ensuring fans can engage with the club in a seamless and secure way. PayPal’s dedication to supporting women’s football and grassroots development also aligns perfectly with our values and future focus, making this collaboration even more meaningful.”
Geoff Seeley, who is the chief marketing officer at PayPal, added: “Our global collaboration with LFC reinforces our relationship with sports fans everywhere, building on our world class professional and collegiate sports partnerships around the world.
“We’re offering customers a seamless and flexible experience that rewards them for doing something they love, whether buying the new kit or grabbing a pint at the match and settling up with friends later – PayPal is the smarter way to pay for LFC and sports fans globally.”
Liverpool announced in February, in their most recent set of accounts, that commercial revenue had risen by as much as £36m to £308m and that figure is only expected to swell in the next rafts of financial results, thanks to the range of new partnerships signed in 2025.
For the latest Liverpool FC news and breaking news, visit liverpoolecho.co.uk/all-about/liverpool-fc. Get all the big headlines, pictures, analysis, opinion and video on the stories that matter to you.
Follow us on X (formerly Twitter) @LivEchoLFC – the official Liverpool ECHO LFC Twitter account – for all the latest LFC news as it happens in real time.
We’re also on FaceookLiverpoolEchoLFC – your must-see LFC news, features, videos and pictures throughout the day from the Liverpool ECHO.
Listen to our podcasts by searching for ‘Blood Red’ wherever you get your podcasts.
Sign up for one of the Liverpool Echo’s free daily and weekly newsletters on Liverpool by clicking here.
