The Apple Store today announced its Black Friday shopping event, which runs November 28 through December 1. Shoppers can get up to a $250 gift card when buying eligible Mac, iPhone, iPad, Watch and more.
Apple’s gift card promotions don’t generally represent the best value for money. For instance, you can buy AirPods 4 on Amazon right now discounted more than the $25 gift card value Apple is offering in this promotion. Similarly, the 15-inch MacBook Air is discounted by $250 right now on Amazon, exceeding the $200 gift card Apple is offering … As always, for the best deals around, check out 9to5Toys.
This year, shoppers participating in Apple’s Black Friday event can get a $250 gift card when they buy a MacBook Pro with M4 Pro or M4 Max chip.
The headline $250 gift card offer is only available when buying one of the most expensive MacBook Pro models. The gift card value decreases from there.
A purchase of a 15-inch MacBook Air earns a $200 gift card, whereas a 13-inch MacBook Air only gets a $175 gift card. Any M4 iMac model comes with a $150 gift card.
Then, $100 gift cards are available when buying either a Mac mini, or an iPad Air (11-inch or 13-inch). A $75 gift card is available when buying an iPhone 16 or iPhone 16 Plus, or Apple’s over-ear headphones AirPods Max.
You can get a $50 card with the purchase of iPhone 16e, the entry-level A16 iPad, iPad mini, Apple Watch Series 11, Apple Watch SE 3, AirPods Pro 3, HomePod, or a selection of Beats wireless headphones.
Finally, a $25 gift card is offered when buying AirPods 4, Apple TV 4K, the Beats Pill, iPad Magic Keyboard, or Apple Pencil Pro.
As in previous years, Apple does not offer a promotional gift card with the purchase of its latest high-end products. That includes the omission of any savings for the iPhone 17 lineup, or the just-launched M5 MacBook Pro and M5 iPad Pro.
The gift card also cannot be used to simply reduce the purchase price at time of purchase, so it is worse than a standard price discount. You must use the gift card for a future hardware purchase at the Apple Store (or to pay for subscriptions/digital in-app purchases on your Apple Account).
The Apple Black Friday promo runs from November 28 through December 1. The gift card values above are for the United States, but similar promos are available in most Apple Store countries around the world.
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