You don’t have to wait until after Thanksgiving to find good deals—some of this year’s best early Black Friday deals have already gone live. As a deals writer, I’ve spent the past three weeks combing through all of this year’s early offers to pull out the ones that are actually worth shopping. The best of the best include up to 30% off outdoor gear at REI, up to $275 off LED masks at Omnilux and up to 45% off thousands of items at Amazon.
Our deals editors have rounded up the best early Black Friday deals you can start shopping ahead of next week.
ILLUSTRATION: FORBES / PHOTOS: RETAILER
More impressive offers will undoubtedly go live in the coming days, but there’s already a solid selection of discounts to check out now for shoppers looking to beat the rush. Below, I’ve rounded up 13 of the best early sales and pulled out 39 early Black Friday deals that are genuinely rare offers.
Best Early Black Friday Deals At A Glance
Best Early Black Friday Deals: Tech
Black Friday is a great time to shop for personal tech, like headphones, laptops and new TVs. We’re already seeing solid offers on everything from tablets for kids to 40% off one of our favorite Bluetooth speakers.
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Best Early Black Friday Deals: Home And Kitchen
If you’re looking for furniture, retailers like Wayfair, West Elm and Frontgate are already rolling out offers, including up to 20% off our favorite sleeper sofa overall and 40% off our pick for the best blender. You’ll also find plenty of discounts on small home appliances, like the ever-popular Bissell Little Green Portable Deep Cleaner.
Best Early Black Friday Finds: Fashion
Black Friday poses the perfect opportunity to refresh your winter wardrobe. Whether you’re looking for cozy coats or new athleisure, tons of retailers are rolling out the red carpet for the holiday. This week, save up to 30% on cold-weather styles from REI and shop discounts sitewide at Catbird, our favorite retailer for affordable sustainable jewelry.
Best Early Black Friday Deals: Beauty
Over the last few years, beauty has become a major player in holiday sale events. Beauty retailers like Ulta often host annual sales, and you can find tons of popular brands and holiday gift sets for less through Amazon—perfect for those last-minute stocking stuffers.
Frequently Asked Questions (FAQs) About Black Friday Deals
When Is Black Friday 2025?
Black Friday falls on Nov. 28 this year. That said, many retailers like Ulta, Wayfair and Best Buy are running Black Friday deals all month long.
What Is Actually Cheaper On Black Friday?
Many product categories reach their lowest prices of the year on Black Friday. You can expect to see genuinely good offers on electronics like TVs, laptops, tablets and smartphones, as well as mattresses, furniture and appliances. Clothing and shoe brands typically also offer rare sitewide deals for Black Friday.
Is It Better To Buy On Black Friday Or Cyber Monday?
We recommend doing the majority of your shopping on Black Friday if possible. Black Friday typically brings a wider selection of deals, and some of them are only available for 24 hours. If you wait until Cyber Monday to shop, you’re not likely to see prices drop further (probably an extra 5% at most) and you run the risk of losing out on deals that sold out before the weekend.
