New market opening boosts prospects for Brazilian animal protein
21 November 2025
2 minute read
The Brazilian Association of Animal Protein (ABPA) recently celebrated the announcement of the Ministry of Agriculture and Livestock (MAPA) on the opening of the Tanzanian market for poultry and pig products from Brazil. The information was confirmed today by the Secretary of Trade and International Relations, Luís Rua, at an event held in Brasília (DF).
The decision of the Tanzanian authorities will allow the export of meat and poultry and pig products, fertile eggs and day-old chicks, as well as other Brazilian agricultural products, marking a new chapter in the expansion of the national presence on the African continent.
Tanzania, with approximately 70 million inhabitants (63% Christian and 33% Muslim), is the fourth most populous country in Sub-Saharan Africa and is projected to reach 140 million inhabitants by 2050, according to United Nations projections. The country also has a highly dynamic tourism and hospitality sector, accounting for more than 17% of Tanzania’s GDP and employing 11% of the workforce, with safari tourism and coastal destinations being particularly prominent – a segment that is an important demand channel for poultry and pork products, boosting out-of-home consumption and supplying hotel and restaurant chains.
“This population expansion, associated with the growth of tourism and urbanization, reinforces the country’s consumption potential – especially in food products of high nutritional value and with stability of supply,” says ABPA president Ricardo Santin.
In 2024, Tanzania imported 8,000 tons of chicken meat, of which about 70% originated in Brazil, 20% came from the United States and 4% from Turkey. “All of this trade was concentrated in the autonomous region of Zanzibar. With the new opening, access to the entire Tanzanian territory is expanded, with potential for consistent growth,” analyzes the president of ABPA.
In the case of pork, there is a potential increase in external demand. According to Trademap data, Tanzania currently imports about 100 tons of pork per year, mostly from Kenya (67%), the European Union (26%) and the United Kingdom (3%). The opening to the Brazilian product creates a new channel of competitive supply and high health credibility.
According to Santin, despite the current low per capita consumption of proteins – in poultry meat, for example, it is estimated at 2 kilograms per inhabitant, according to FAO – the potential for expansion is significant, especially with the advancement of income, urbanization and modernization of local food retail.
“Tanzania represents a new opportunity for Brazil’s animal protein. It is a market of great potential, with a fast-growing population and high dependence on imports. The opening announced by Minister Carlos Fávaro and Secretary Luís Rua reinforces international confidence in the quality and safety of our products, in addition to expanding the Brazilian presence on a strategic continent,” highlights Ricardo Santin, president of ABPA.
