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Disney Store will debut its first-ever TikTok Shop on Thursday morning, opening up a new channel for fans to shop the brand’s merchandise directly from their feeds. To mark the debut, TikTok Shop will feature an exclusive Disney Store x F1 capsule that includes a graphic hoodie, t-shirt and collectible pin. The limited-edition pieces will be available to shop directly on the Disney Store TikTok Shop and DisneyStore.com beginning at 8 a.m. PT.
“Disney Store is always looking for ways to connect with today’s consumers, including helping to redefine how fans shop the stories they love,” Patrick Sager, VP of Disney Stores, tells Variety. “With more consumers turning to TikTok and other social platforms for inspiration and purchases, Disney is meeting them where they are. The newly launched Disney Store TikTok Shop offers curated collections of adult and family favorites, giving fans an entirely new way to engage with iconic characters and franchises.”
The TikTok launch comes as Disney Store continues to adapt its retail strategy to social platforms where fans already spend significant time browsing and discovering products. TikTok Shop has become a major driver of real-time sales and trend-based shopping since launching on the platform in 2023.
Disney Store, meanwhile, has been a key pillar of Disney’s consumer business since 1987 when the company opened its first standalone retail shop. The concept quickly became a mall-era phenomenon, expanding across the U.S., Europe and Japan throughout the ’90s. After several restructurings in the 2000s, Disney brought the chain back in-house and later shifted its emphasis to e-commerce, folding the brand into what is now DisneyStore.com while maintaining select flagship locations in major cities. Today, Disney Store operates as the consumer-facing retail arm of Disney’s broader merchandising strategy, blending physical flagships, online drops and pop-culture collaborations.
Shop Disney x Formula 1 on TikTok Shop and DisneyStore.com starting at 8 am PT.
