Whitney Cummings Taps Studio71 To Oversee Video Expansion & Ad Sales For Her Podcast ‘Good For You’

EXCLUSIVE: Comedian Whitney Cummings has signed an exclusive distribution and ad sales agreement with Studio71 for her podcast Good for You.

As a leader in video podcasting, Studio71 will drive audience growth for the show, which already has a strong presence on YouTube, and sell advertising across both audio and video.

Each week on Good for You, Cummings unpacks culture, motherhood, and what it means to be human in our AI revolution. With 6+ million subscribers across platforms, she’s built on top her history of success in traditional television, as co-creator of 2 Broke Girls for CBS and Whitney (in which she also starred) for NBC, as well as six stand-up specials, multiple roast specials, and a bestselling memoir.

“It seems like everyone has a podcast now, but ironically I think the only way to stay relevant is to not worry about relevance,” Cummings told us. “Trying to chase audiences with inauthenticity may work for a while, but I think the key to success in podcasting is to be yourself as niche as that may be and gravitate the people who get what you do. I treat it more like actual TV or writing a stand up special hour; digging deep into each topic instead of superficially addressing everything in the zeitgeist. Studio71 understands this and I can’t wait to get started with them!”

Adam Boorstin, Co-CEO of Studio71, said, “Whitney is one of the most influential comedic voices today with a deeply engaged audience. We’re excited to leverage Studio71’s video expertise to bring the show to new fans and grow its advertising partnerships on every platform.”

With a slate of more than 100 creator-led podcasts, Studio71 is known for work on titles like Bill Maher’s Club Random, Kill Tony, Juicy Scoop and The Fame Game with Heidi & Spencer, to name just a few.

The deal was negotiated by Jenny Barish, Studio71’s Sr. Director of Podcast Relations. Cummings is repped by UTA and Brillstein.