NRMA Insurance in partnership with Accenture Song has launched a new brand campaign ‘Helping the game we love continue to thrive’, marking the brand’s 100-year history of helping Australians and its ongoing support of cricket and its communities.
Now in its fourth year of partnering with Cricket Australia, and on the heels of a recently announced multi-year expansion deal, NRMA Insurance has cemented long-term support for the continued growth of the sport now and in the future.
NRMA Insurance is committed to championing the resilience of cricket, from grassroots clubs to the elite level, helping the game, its players, fans, communities and venues continue to thrive well into the future.
In support of the summer of cricket, the campaign has launched with a new 30-second TVC. Created in partnership with Cricket Australia, the film continues the ambition of the Lighthouse brand film launched in August, celebrating NRMA Insurance’s heritage of help while making a bold statement about the future.
NRMA Insurance Executive Manager Marketing, Brand and Communications, Sally Kiernan said: “We’ve helped Australians for 100 years and now we’re using the next innings of our partnership with Cricket Australia to help the game so many of us love continue to thrive.
