Exclusive | Omnicom Executive to Lead Brand Consulting Firm That Works With Private Equity

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Alex Lubar, global chief executive at DDB Worldwide, has left the Omnicom Group advertising agency network to become chief executive officer at Fundamentalco, a brand consulting firm that caters to private-equity firms and their portfolio companies.

He departs from Omnicom as the advertising holding company prepares to close its acquisition of rival Interpublic Group of Cos. in a deal that will create the world’s largest ad conglomerate by head count and revenue.

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