Just when you think you’ve heard enough about jeans — and genes — American Eagle is back with a new ad campaign. This time, Martha Stewart is the one decked out in denim. The 84-year-old is the face of the brand’s new holiday campaign, which features her in a variety of denim looks (I am partial to her denim Manolo Blahnik heels). Perhaps it’s too soon to forgive and forget after all that Sydney Sweeney discourse, but at the very least, it seems the brand is asking, “Can Martha offer you some denim pie?”
“This holiday season, we’re settling for nothing less than a perfect fit,” Stewart said in a video shared by American Eagle on Instagram. “When the gift is jeans, it’s always giving,” she added while wrapping a few pairs of denim for herself in denim wrapping paper.
The campaign arrives a few weeks after Sweeney took a stab at addressing the American Eagle denim saga in a video interview with GQ. “I did a jean ad,” she told the outlet. “I mean, the reaction definitely was a surprise, but I love jeans. All I wear are jeans. I’m literally in jeans and a T-shirt every day of my life.”
Okay! Well, leave it to Martha to clean up all this mess. That is kind of her whole thing.
Stay in touch.
Get the Cut newsletter delivered daily
Vox Media, LLC Terms and Privacy Notice
Related
