Min Woo Lee has quickly emerged as a prominent figure in the world of golf, particularly among younger fans. The 27-year-old has skillfully leveraged social media to cultivate a following of 1.4 million on platforms like Instagram and TikTok, transcending traditional golf fandom with his engaging and relatable personality. Lee’s appeal stems not just from his performance on the course but also his charmingly goofy public persona, which resonates with an audience eager for fresh, accessible role models in sports.
Lee has developed a unique brand that merges elite golf with elements of digital culture. His persona is complemented by playful alter-egos such as “The Chef,” “Woozy,” and “Dr. Chipinski.” He emphasizes that the fun-loving character fans see online is simply an extension of his true self. “I’m just being genuine,” he stated, highlighting the authenticity that has become central to his connection with followers.
The pivot to focus on his social media presence began during the COVID-19 pandemic, a strategic move that has paid off significantly. His rise in popularity has not only increased his fan base but has also attracted lucrative partnerships with brands such as activewear leader Lululemon and golf equipment manufacturer Callaway. These commercial successes have bolstered his net worth into the tens of millions.
Lee’s identity as “The Chef” gained traction when he began incorporating gaming culture into his golf narrative. The phrase “Let him cook,” which originated from his gaming sessions with friends, quickly became a catchy slogan among fans—often seen arriving at tournaments wearing chefs’ hats in support of him. The brand’s imagery came to full fruition when Lee donned a chef’s hat after clinching victory at the 2023 Australian PGA Championship.
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In a recent high-profile partnership with the popular video game franchise Call of Duty: Black Ops, Lee was unveiled as “The Replacer,” a role that invites gamers to take a break from daily chores and embrace the gaming experience when the new installment launches. This collaboration positions him not only in the realm of sports but also firmly within the gaming community, broadening his appeal beyond traditional golf audiences.
Despite the considerable pressure that comes with being a social media sensation and a rising golf star, Lee has embraced it. He views the expectations associated with his growing platform as motivation to perform at his best on the course. “I’d rather have the pressure than not have it,” he reflected, emphasizing the thrill of playing for large crowds.
Lee’s performance on the PGA Tour in 2025 marked a significant chapter in his career, notably with his maiden win at the Houston Open and several top-20 finishes throughout the season. Coming back to Australia for the summer golf season, he expressed excitement about competing at revered venues like Royal Melbourne and Royal Queensland. His upcoming challenges include defending his title at the Australian PGA Championship and striving for victory at the Australian Open—a title he longs to add to his accolades after finishing third in the previous year.
As he prepares for the Australian PGA Championship, Lee is focused on applying the lessons learned from past experiences. “There’s a lot of confidence that goes into every tournament you play,” he noted, outlining his commitment to consistency and growth. With a busy tournament schedule ahead, Min Woo Lee is poised for a promising future, both on and off the golf course.
