NASHVILLE — Brad Paisley is embracing the festive spirit and making a triumphant return with his latest album, “Snow Globe Town.” This marks his first release of all-new material in several years, and it has quickly made waves in the music industry by debuting as the highest-ranking country holiday album of 2025. The new project highlights Paisley’s significant influence in the genre and reflects the loyal fanbase eagerly awaiting his next artistic endeavor.
With robust pure album sales, “Snow Globe Town” made a strong entry into several Billboard charts. It debuted in the Top 50 on the Billboard Top Country Albums chart, which ranks the most popular country releases each week. Additionally, it secured a prominent spot on the Billboard Holiday/Seasonal Albums chart, showcasing its appeal during this competitive season. Paisley achieved the top position on Billboard’s Current Country Albums (sales) chart, exemplifying the week’s best-selling country albums based solely on purchases. Furthermore, the album debuted within the Top 15 across various all-genre sales charts, reinforcing its status as one of the most successful holiday album launches in recent years.
“Snow Globe Town” features a blend of warmth, humor, and exceptional musicianship — hallmarks of Paisley’s style. The album offers a collection of holiday songs that evoke nostalgia while also delivering deeply personal narratives. Through his storytelling, Paisley captures the emotional spectrum of the holiday season, from small-town magic and family traditions to moments of reflection. He describes the project as a joyful celebration of his return to music.
“Christmas has always been one of my favorite times to make music — it brings people together in a way nothing else does,” Paisley stated. He emphasized the album’s intention to celebrate the nostalgia of the season while encapsulating the genuine moments that make the holidays significant. “I’m grateful for the fans who showed up for this record, and I’m excited to keep sharing music that feels true to where I am now.”
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This 16-track album was inspired by a collaboration with the Hallmark Channel, where Paisley was engaged to write and record music for the upcoming A Grand Ole Opry Christmas movie. This movie is set to premiere on Thanksgiving weekend, November 29, at 8 p.m., on Hallmark Channel, with a streaming option available on Hallmark+ the following day.
As part of the celebration for the release of “Snow Globe Town,” Paisley will participate in various national holiday events, including a live appearance on the “Christmas in Rockefeller Center” special, scheduled for 8 p.m. on December 3, airing on NBC. He will also have additional performances and special content throughout December.
The new album is currently available on all streaming platforms and at retailers nationwide, marking a joyous return for both Paisley and his devoted fans.
