It’s been a long time since we’ve been this excited about Apple. Last year’s Vision Pro is widely considered to be one of the company’s biggest flops, and the 10th anniversary of the Apple Watch was marred by the fact that, for most of the year, the Apple Watch did not have blood oxygen sensing due to a patent infringement lawsuit. But this year, Apple is back, baby! The thin, light iPhone Air was a huge redesign, the Apple Watch’s extended battery life was a long-overdue upgrade, and the AirPods Pro 3 are better than ever. The best Apple Black Friday Deals are good to go.
If you’ve just discovered that your Series 3 has died, there has never been a better time to upgrade. Apple does not officially announce sales, but a host of retailers are offering discounts on many of Apple’s core products, old and new. Here’s the best Apple gear that’s on sale for Black Friday.
Don’t see anything you like? Check out our guide to the Absolute Best Black Friday Deals or tips on How to Find the Best Black Friday Deals.
The Best Apple Watch Deals
Photograph: Adrienne So
This is the best Apple Watch for most people. If you have an Apple Watch, then not only your kid and your nana also probably needs an Apple Watch, and this one costs only $200 right now! Apple finally upgraded the Watch SE after many years, and it now has the latest S10 chip, which means that it can run all the WatchOS 26 updates, like the new Liquid Glass display, Workout Buddy, and wrist-flick gestures. It still cannot check your blood oxygen, take an electrocardiogram, or check for hypertension, so if you need those for an older relative, check out the next deals.
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Photograph: Adrienne So
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Photograph: Adrienne So
This year’s Series 11, with 24-hour battery life, is also on sale! This watch has everything you need, with the exception of satellite messaging. That’s along with the new suite of health features that comes with WatchOS 26, which includes hypertension notifications and the new (perhaps overly generous) Sleep Score.
The Best MacBook Deal
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Photograph: Brenda Stolyar
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Photograph: Brenda Stolyar
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Photograph: Brenda Stolyar
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Photograph: Brenda Stolyar
Apple
MacBook Air (13-inch, 2025)
This is the best MacBook for most people. If you’re not a video editor or do many graphics-intensive tasks, then this is the MacBook you should probably buy. It has the M4 chip, the choice between an 8-core or 10-core GPU, and enough battery life for a full workday. It runs smoothly with about 30 to 35 tabs open. This is the MacBook that most WIRED staffers have (I’m writing this on an older one right now!), so if yours is about to die, you should get this.
The Best iPad Deal
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Photograph: Brenda Stolyar
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Photograph: Brenda Stolyar
Everyone wants an iPad this year, mainly because of iPadOS 26 updates like window tiling that make it function much more like a computer. Now you can take a light tablet on vacation, watch movies, and get some work done! This is the best basic iPad, even if there’s not enough RAM to support Apple Intelligence (you may consider this a perk).
The Best Headphones
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Photograph: Parker Hall
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Review: Apple AirPods Pro 3
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Review: Apple AirPods Pro 3
The AirPods Pro 3 just came out, but they’re already discounted for the holiday season. I’m expecting a lot of people to pick these up—there are more eartips, so they fit better than ever and are finally good workout headphones. In December, Apple will also drop more language translation options, adding support for Italian, Japanese, Korean, and simplified Chinese.
Beats
Powerbeats Pro 2
These are currently the best workout headphones for most people, now that Beats added more functionality for Android users. They are also better at noise-canceling and I have done things like aim a hose straight at my head without damaging them.
Apple
AirPods Max (USB-C)
These debuted so many years ago, but they’re still expensive, because they’re the best headphones for Apple users. Maybe this is the year that I will finally cave.
The Best Accessories
Apple
AirTags (4-pack)
These are the handiest thing-finders if you have an iPhone. You can throw one into your luggage when you travel, or hide it in your bike. The Find My network is giant, anonymous, and encrypted end-to-end. (Here’s how to check if someone is following you with one, though.)
Anker
Nano Power Bank With Instacord
Look out because there are several Anker power banks with this name. This one has a built-in cord, a display, and a 10,000 mAh capacity that’s enough to charge an iPhone 16 almost twice over.
Twelve South
HiRise 3 Deluxe
This is the Apple 3-in-1 charger that you want if you plan to use your iPhone in Standby Mode when you’re sleeping. It can also swivel up and down, so you can better position the angle of your phone screen.
Belkin
3-in-1 Qi2 Charging Stand
This classy chrome tree is the best 3-in-1 charging stand. In fact, I’m about to buy one right now!
Spigen
Ultra Hybrid MagFit Case
This clear case from Spigen comes in different fun designs that appear to show the internal components of your phone. It’s a solid, cheap case for the iPhone 17 range, but you can also get it for every release dating back to the iPhone 14 Pro.
UAG
Pathfinder Case
If you crave a chunky, industrial case for your iPhone, UAG pops up in many of our case guides. The Pathfinder is a strong pick, especially in the bright colors. Right now, UAG is offering 30 percent off your entire order with the code SAVEMORE.
Anker
MagGo Power Bank (10K) (Qi2)
A decent discount on the best Qi2 power bank we’ve tested is not to be missed. It has a handy built-in kickstand, a two-way USB-C port, and a tiny LED display.
Arc
Pulse Case
Arc makes popular bumpers for iPhones. These pieces of metal snugly attach to the top and bottom, but they protect the corners, which is often the point of impact in a drop. There’s 10 percent off sitewide for Black Friday, and select purchases may be eligible for a free Arc Impact.
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