115+ Black Friday 2025 Deals Worth Shopping Right Now From Amazon, Skims, Le Creuset and More

Black Friday is winding down, but don’t worry, there’s still time to shop! Whether you’ve been loading your cart since the deals first went live, or you’ve been holding off until the day of to start your holiday shopping, we’ve got you covered with all the best finds up to 75% off.

From editor-favorite and award-winning beauty to stocking stuffers that are sure to leave them surprised, the items below start at just $5. Or, if you’re hoping to treat yourself to the latest Kindle or cozy pajamas to lounge in after hours of hosting, we found top deals on that, too.

Shop top brands like Lululemon, American Girl, Le Creuset, Clinique and more for everyone on your list, including yourself! Plus, we’ve pulled deals from popular retailers like Target, Walmart and Amazon, so you can receive same-day delivery or opt for in-store pickup. Be sure to check back throughout the sale for live updates, but hurry, Black Friday deals don’t last long!

Best Black Friday deals at their lowest price ever

Great deal

Batteries included?: Yes | Count: 1 AirTag

“I have three — one on the keys to my apartment, one on the keys to my mom’s house and one in my suitcase for travel,” says associate editor Kamari Stewart-Jackson, on her go-to travel accessory. “I’m so afraid of losing those things, so I love to be able to double-check and make sure they are where I think they are, especially when I’m traveling. If I ever were to actually lose any of my AirTags, I’d be ordering replacements immediately.”

Best Black Friday tech deals

Editor’s pick

Wattage: 60 watts | Smart home compatibilities: Alexa, Google Assistant, Samsung SmartThings, Apple Home | Special features: Energy efficient, dimmable, color-changing

When we tested the best smart light bulbs, the GE Cync A19 Smart LED Light Bulbs impressed associate editor Allie Wise the most. “These 60-watt bulbs were super easy to screw into my desk lamp and the instructions were very user-friendly,” she wrote in her review. “I’m definitely not the most tech-savvy individual on the planet, but the step-by-step prompts on how to set up the smart light bulbs in the app were so easy to follow that even my 92-year-old grandma could do it.”

Colors: 6 | Cable types: 4 | Battery capacity: 20000 Milliamp Hours

So you’ll never run out of battery on the go, this portable charger has built-in cables to support a variety of devices, from the iPhone to Android.

Great deal

Battery life: Up to 5 hours single playtime and up to 30 with charge case | Key features: Water-resistant, automatic switching between devices

According to CamelCamelCamel, these Apple AirPods 4 are at their lowest price ever. While they don’t include the Noise Cancellation feature, the headphones still offer personalized spatial audio, a long battery life and other advanced features.

More Black Friday Apple deals to shop:

Colors: 4 | Comptabile with: Android, Google Assistant, Vera, iOS, nest

Control the temperature in your home with just the sound of your voice with the Google Nest Thermostat. Per the brand, the thermostat can help save and use energy wisely, such as when the device turns off automatically whenever you leave your home.

More Black Friday Google deals to shop:

• Google Nest Cam Indoor (Wired, 3rd Gen), now $74.99 (25% off)
• Google Nest Doorbell (Battery), now $119.99 (33% off)

Display size: 7 in | Memory: 16 GB | Waterproof?: Yes | Colors: 3 | Battery life: Lasts up to 12 weeks on a single charge

Gifting to the avid reader in your life? Score the newest model of the Amazon Kindle Paperwhite for over 20% off this Black Friday.

More Black Friday Kindle deals to shop:

• Amazon Kindle 16 GB, $79.99 (27% off)
• Amazon Kindle Colorsoft 16 GB, $169,99 (32% off)

Colors : 11 | Play Time: Up to 7 hours | Battery Charge Time: 1 hour  | Noise Canceling?: No

Now through Jan. 4, you can save over 30% off this Shop TODAY award-winning tech find. We love how comfortable these earbuds fit, while delivering quality audio no matter if you’re catching up on your favorite podcasts or catching up with Mom on your weekend plans.

Step into another world once you put on the Meta Quest 3S. The virtual reality headset gives users the opportunity to play, explore and interact with immersive worlds, all with a wire-free experience.

More Black Friday gaming deals:

• PlayStation 5 Slim Console Digital Edition, $399 (20% off at Best Buy)

Lowest price ever

Best for: Full HD streaming | Storage: 8 GB | Memory: 1 GB

Right now, you can save nearly 50% on Amazon devices, including the brand’s popular streaming stick. According to reviewers, it’s simple to set up and even easier to use. Simply plug it in and you’ll be able to access all your favorite streaming services and plenty of additional content.

Colors: 2 | Includes: Built-in battery, USB-C charging port | Video quality: 1440 x 1440 HD Video | Field of view: 150° horizontal, 150° vertical

If you’ve been waiting to make a security upgrade for your home or apartment, let this 50% discount convince you to take the leap. This model boasts 66% more vertical coverage than previous ones and also includes a rechargeable, built-in battery. Plus, you can control it completely, straight from your phone.

Size: 55 in. | HDMI inputs: 3

With 4K HDR picture quality, enhanced color and built-in smart Fire TV capabilities, this TV will be the ultimate upgrade. It even works with your Amazon Alexa device, so you can control what you’re watching using your voice.

Editor’s pick

Colors: Five | Sizes: 4-15  | Battery life: Up to eight days | Water-resistant?: Yes, up to 100 meters | Weight: 3.3 to 5.2 grams, depending on size | Additional subscription needed?: Yes

Our editors love the Oura Ring, thanks to its sleek and stylish design and its ability to track a range of health metrics. During Oura’s Black Friday sale, you can score up to $100 off one of the brand’s chic and discreet health trackers.

“My favorite feature is probably the sleep and the period tracking abilities,” shares production coordinator Camryn Privette. “It’s super interesting to get a look at your whole sleep chart and get pointers on what to improve on.”

Best Black Friday home and kitchen deals

Colors: 1 | Sizes: One size | Capacity: 6 quart

You’ll be able to easily whip up one-pot, slow cooker meals for the whole family with this gadget. While it’s normally $172, you can get it now for under $70.

Size: 2 in | Features: Pain relief, extra firm massage, grip | Targets: Sore feet

Gift the marathoner or half-marathoner (or routine mall walker!) in your life this combination massage wheel and foot roller, which gently massages areas of the legs and feet to alleviate pain.

Colors: 26 | Pieces: 2 | Materials: Stoneware | Capacity: 8 fl. oz

Because presentation is everything during the holidays, the Le Creuset Mini Round Cocotte sets the tone with an elevated dish for sides, desserts and more.

More Le Creuset Black Friday deals:

• Le Creuset Set of Six Stoneware Multi-Color Pinch Bowls, $29.95 (25% off)

Size: 35 and 42 oz. options available | Colors: 17, can also customize with icons/logos

Yeti is a Shop TODAY editor-favorite brand, for their durable water bottles that keep our coffee warm past our morning meetings, and our water ice cold for day-long hydration. Save up to 30% off select products during Black Friday and Cyber Monday.

Results timing: 6 to 8 weeks | Test substance: Saliva

Discover your roots with AncestryDNA’s activation kit, which is now up to 71% off at the retailer.

Oil diffuser type: Electric | Maximum runtime: 240 minutes | Power source: Plug-in

Control the intensity of this car diffuser via your device, and welcome a whole new scenting experience. The diffuser also detects motion, so it automatically turns on or off based on your presence.

Colors: 10 | Sizes: One size | Materials: Ceramic | Dimensions: 7.5″ x 6″ and 10.5″ x 7.5″ | Pieces: 2 | Care: Dishwasher safe

Oh my Staub! Save nearly 60% off this brand-name dishware set, for serving up casseroles galore over Christmas.

Basket capacity: 4.5 qt | Functions: Air fry, roast, bake, keep warm | Colors: 1 | Temperature settings: Up to 400 degrees Fahrenheit | Materials: Plastic

Whether for the apartment owner or college student, an Air Fryer always comes in handy in a small kitchen space. We even called it the most ‘no-fuss air fryer‘ when we tested top brands.

Waranty: 1 year, limited | Capacity: 24 ounces | Care: Dishwasher-safe parts

There’s a reason the Internet can’t stop raving about the Ninja Creami. From milkshakes to sorbets, this machine makes the simplest treats a deluxe experience.

Comes with: 12-piece set, 16-piece set, 24-piece set or 31-piece set | Shades: 8

The Caraway Nonstick Ceramic Cookware Set comes with various non-stick pots, pans, and lids for effortless cooking and clean-up. The brand says the set is made with a non-toxic coating, free from PTFE, PFOA, PFAS, lead and cadmium.

More Black Friday Caraway deals to shop:

• Caraway Mini Bakeware Set, $139 (16% off)
• Caraway Mini Cookware Set, $189 (16% off)

Colors: 1 | Sizes: One size | Features: Cordless, lightweight, advanced filtration, hair screw tool, convertible | Warranty: Two year

While a vacuum may not seem like the most exciting gift, we bet it will be a highly appreciated one — especially if you give them a Dyson. This popular model is said to deliver powerful cleaning, while being lightweight enough to tote around your house.

Colors: 3 | Battery life: 35 hours

Immerse yourself in pure sound with these noise-cancelling headphones. Enjoy up to 35 hours of battery life and premium audio quality for an exceptional listening experience. Smart features like adjustable ambient sound and dual noise sensor technology let you control your environment and focus on what matters — your music.

Best Black Friday toy deals

Suggested Age: 3 years and up | Playing Time: 20 – 40 minutes | Number of Players: 2-4 players | Educational Focus: Fine motor skills, creativity, social skills | Includes: Cards, game pieces, game board

This classic children’s board game is currently 50% off. While suggested for ages three and up, we think the whole family will be on board.

They’ll want to sing their hearts out once they get their hands on the LeapFrog Let’s Record! Learning Karaoke. The device features popular songs to explore the alphabet, count numbers and of course, put on a memorable performance.

Includes: Barbie and Play-Doh accessories

The creators of Play-Doh and Barbie collaborated to make a one-of-a-kind doll. Instead of Barbie’s typical wardrobe, little ones can use the included Play-Doh and tools to make Barbie ready for strutting the stage.

Uses: Alexa  | Includes: 6 months of Amazon Kids+

With the Amazon Echo Pop just for kids, they’ll be able to connect with Alexa to discover new topics, play interactive games and test their knowledge, among other features. It’s all designed to help them build their independence.

Comes with: Doll, shoes, box and clothing | Age recommendation: 6 and up

American Girl — a brand that rarely offers discounts — is offering up to 30% off select collections, including their semi-customizable ‘Truly Me’ doll. Choose from a variety of skin tones, hair types and colors to make your doll unique — just like you.

Searching for the perfect under-$10 gift for kids? Little fans of “Bluey” will love this card deck, which features all the characters they love from the show. The cards can be used to play classic games like war, go fish, old maid and more. They’re larger than average cards, so they’re easy for little hands to hold.

Number of Pieces: 238 | Age Range: 7 and up

This Lego set will make the perfect stocking stuffer for little Minecraft fans. The best part? It’s just $16 right now.

Bestseller

Colors: Five | Battery size: AA

Tonies released a new version of its beloved Toniebox earlier this year, but you can get the original version on sale right now. The toy brings hours of screen-free fun for kids, and you can collect the additional figurines to keep the play going.

Best Black Friday fashion and accessory deals

Sizes: XS – 4XL | Colors: 39 | Materials: 93% rayon, 7% elastane

Save big on basics this Black Friday, with over 50% off tops you can layer under outerwear, thick sweaters and more.

Colors: 9 | Sizes: XXXS-XL | Materials: Recycled pollyester, modal, elastane | Inseam: 24″, 31″

These super soft pants have a chic vibe with a sleek, wide leg design. You can wear it while traveling, running errands or for brunch plans.

Material: 81% Nylon, 19% Lycra Elastane | Support: Low | Pockets?: Yes | Sizes: 0-20 | Colors: 12

There’s a good reason why Lululemon’s Align leggings are so popular! They’re stretchy, have a wide waistband and are made with the brand’s “buttery soft” Nulu fabric.

More Black Friday Lululemon deals to shop:

• Lululemon Groove Nulu Super-High-Rise Flared Pant, $59 (50% off)
• Lululemon Down-Filled Cinch-Waist Jacket, $139 (30% off)

Baby sizes: Newborn-3 | Kids sizes: 12-18 months – 14-16 | Women’s sizes: XXS-XXL | Adult unisex sizes: XXS-XXL | Pet sizes: XS-XL

Now through Dec. 2, you can save over 50% on pajamas for the entire family at Hanna Andersson. Choose festive footie pajamas for little ones, to long sleeve sets for the adults and even a slip-on sweater for four-legged family members.

Shades: 7 | Size range: 32B to 44B | Materials: 84% Cotton and 16% elastane

According to our experts, you should replace your bra every six to 12 months. If your bra has reached its lifespan, Intimissimi is offering up to 50% off select bras, underwear and intimates for its Black Friday sale.

Selling out

Metal: 14 karat gold-plated

If you have an anniversary or big occasion coming up, the Elisa Pendant Necklace from Kendra Scott can be a sentimental gift for that special someone.

Shades: 9 | Size range: XXS-4X | Materials: 90% Cotton ad 10% elastane

It’s almost time to layer up for winter, and Skims is offering 30% off sitewide to shop long sleeves, tees and more to wear under your warmest sweater or coat. Some colors and sizes are already running low, so run for this deal!

More Black Friday Skims deals:

Sizes: 00 – 18 | Color: 1 | Materials: 65% cotton, 29% polyester, 3% rayon, 3% elastane

Add a touch of flair to your wardrobe with these chic crocodile-print pants. Featuring a straight-leg silhouette and a semi-auto lock zipper closure, they combine bold style with practical design for a look that stands out.

Editor’s pick

Women’s sizes: XXS-XXL | Men’s sizes: XS-XXL | Kids sizes : 2-12 | Colors: Women’s: 7, men’s: 3, kids: 20 | Fabric: Pima cotton

In the years I’ve [Hoeger] owned Lake pajamas, their quality has yet to deteriorate. No matter how many times I wear and wash them, they’re just as soft as the first time I put them on. My sister and I have a tradition of wearing matching pajamas on Christmas Eve into Christmas morning and these seemed like the perfect ones for 2025.

Colorways: 27 | Sizes: XXXS-XXXXL | Material: Cotton

“I firmly believe this dress works for just about every occasion: work, brunch with girlfriends, date night, holidays and Valentine’s Day,” says social video producer, Anita Chomenko. “Wear it during the day and then head to dinner plans! Bonus! Great for Christmas too.”

Hill House is currently offering 25% off sitewide through Dec. 1, and their popular ‘nap dress’ is available in holiday-ready patterns and prints like cherry tartan, metallic brocade and more.

Shades: 3 | Size range: XXS(00-0) – L(12-14) | Materials: 65% Cotton and 35% polyester

Hitting the slopes? Gear up for your next trip (or to prepare for a long winter) with Alo Yoga’s 30% off sale. Plus, the brand is offering free shipping and an extended return policy until Jan. 10, so you can gift and shop with ease.

Shades: 8+ | Materials: Glovetanned leather

It’s not every day we see Coach on sale. Select handbags and shoes are discounted up to 45% across multiple retailers, including Amazon. So you can receive that bag you’ve been eyeing in just two days.

More Black Friday Coach deals to shop:

• Coach Gigi Leather Bootie, now $199.50 (30% off)

• Coach Gramercy Tote, now $247.50 (45% off)

• Coach Women’s Tabby Backpack, now $297 (40% off)

Sizes: XS-4XL | Colors: 9 | Fabric: 58% cotton, 38% polyester, 4% spandex

You can never have too many long-sleeve T-shirts this time of the year. This one has a snug fit, plenty of color options and is currently just $10.

More Black Friday Old Navy deals

• Old Navy Extra High-Waisted CloudComfy 7/8 Leggings, $12 (60% off)
• Old Navy High-Waisted OG Loose Jeans, $20 (60% off)

Colors: Six | Material: 99% recycled polyester | Shoe size: 5-10

This Black Friday deal is a Shop TODAY Gift We Love, for the person on your list who’s always cozying up for a night in.

Colors: 3 | Chain length: 16″ with 2″ extender

This necklace is simple, yet elegant, making it easy to pair with other pieces in your collection. Plus, the brand says that it’s both waterproof and sweatproof.

Type: Set in sterling silver and 1/10 carat diamonds

Gifting someone special this holiday season? Surprising them doesn’t have to break the bank. This necklace is 75% off right now, making it less than $50 to leave them speechless Christmas morning.

Sizes: XS – XXL | Colors: 24

A cashmere sweater for under $50? This is one deal you won’t want to miss. It comes in a range of colors — most of which are on sale now.

Best Black Friday sneaker and shoe deals

Colorways: 5+ | Sizes: Womens: 6-15; Mens 4-13 | Material: Foam

“This job has taught me many things, including how crucial it is to include proper recovery in your workout routine,” says Bender. “The first time I slid my feet into these slides, my arches instantly felt a wave of relief, being cradled by the cushiony yet supportive footbed. Within about 30 minutes of wearing around my hardwood apartment, my stressed soles and calves felt right back in fighting shape. To summarize, I totally get why these are called Ooahh, because that’s exactly how my body reacts in them.”

Colors: 5 | Sizes: 7-13 | Materials: Australian shearling lining and footbed, sheepskin upper, memory foam insoles

Dearfoams is a Shop TODAY award-winning brand, for its affordable and comfortable product offerings. These slippers are a Gift We Love, for their fuzzy interior, shearling exterior and outsoles that make it easy to step outside to check the mail or let the dog out.

Sizes: 5-13 (includes half sizing) | Material: Knit recycled from plastic bottles | Care instructions: Machine-washable in cold water; let air dry

Now through Dec. 1, save 30% off every single style — yes, every single style — of Rothy’s footwear. Take over $40 off these editor-loved flats, which have cushioned soles for comfort and have lasted Garlin years of commuting to the office.

More Rothy’s Black Friday deals to shop:

Size range: 5-12 | Shades: 6 | Materials: Suede, sheepskin and more

They most likely have Ugg already on their list, so we’d suggest checking a pair off their list with Ugg’s Black Friday sale. Enjoy up to 50% off select items and new markdowns, plus free ground shipping on all orders.

More Black Friday Ugg deals to shop:

• Ugg Women’s Goldenstar Clog, $90.99 (30% off)
• Ugg Kids’ Classic Ultra Mini Maxi Curly Boot, $97.99 (30% off)

Sizes: 5 – 11 | Colors: 8 | Styles: Regular | Weight: 8.9 oz. | Heel-To-Toe Drop: 5 mm

You can save nearly 30% on this editor-loved sneaker. According to the brand, the versatile shoe can be worn for everything from runs to HIIT workout classes. But hurry and grab them while they’re in stock, colorways are flying off the virtual shelves!

Colors: 1 | Sizes: 6-11, including half sizes

The sneakers from Asics are made for long runs. According to the brand, they offer cloud-like cushioning and bouncy energy return.

Best Black Friday beauty deals

At just $5, stock up on multiples of this viral hydrating lip balm from Naturium to stuff the beauty-lovers’ stockings with.

More Black Friday Naturium deals to shop:

• Naturium Salicylic Acid Serum 2%, now $10 (50% off)
• Naturium Vitamin C Brightening Body Wash, now $8.50 (50% off)

Great deal

Size: Available in 2.5 and 5 oz options | Key ingredients: Squalane, apricot kernels and aloe | Fragrance free? : Yes

You can score the Kiehl’s Ultra Facial Cleanser, in both travel- and full-size, for a limited time across multiple retailers. Plus, Kiehl’s is offering 30% off sitewide during Black Friday and Cyber Monday, as well as ‘daily deals’ up to 50% off on select bestsellers.

Form: Petroleum-based balm | Size: 0.31 and 0.52 oz. options | Key Ingredients: Ultra pure grade lanolin, vitamin E, shea butter | Tint?: No

If you’re anything like deputy managing editor Jess Bender, then your lips tend to get really dry during the wintertime, forcing you to find an effective solution to keeping them moisturized.

“This option has so far been my best option to date with keeping them chapped-free over a long span of time throughout the day,” she says. “Even though it is technically an ointment, it doesn’t feel especially heavy or greasy like many other products on the market. I also love the easy-to-grasp, travel-friendly packaging!”

Award: Best SPF primer | Score: 5/5 | Size: 2 fl oz | Key ingredients: Ginkgo, biloba leaf extract, green tea extract, SPF 30

One brand our audience is surely shopping for during Black Friday is Laura Geller. Score the award-winning Spackle Skin Perfecting Primer for over 50% off while the deal is live.

Our editors put this viral hair mask to the test, reviewing its claims for themselves and asking dermatologists if it’s actually beneficial for your hair.

Editor’s pick

Size: 3.8 oz; 1 oz and 6.7 oz available | Key ingredients: Safflower seed oil

Remove traces of makeup, SPF and impurities with Clinique’s Take The Day Off Cleansing Balm. The gentle yet effective formula becomes a milky oil upon contact with water.

More Black Friday Clinique deals to shop:

• Clinique Almost Lipstick in Black Honey, $17.50 (30% off)

• Clinique Great Skin Everywhere Skincare Gift Set, $31.50 (30% off at Macy’s)

• Clinique High Impact Lashes: Mascara & Lash Primer Gift Set, $31.50 (30% off at Macy’s)

Popular

Unit: 70 count | Size: 5.46 oz | Best for: Enlarged pores, oily skin, blackheads, whiteheads | Key Ingredients: BHA (Salicylic acid), AHA, White Willow Bark, Citric Acid, Cypress tree

This editor-favorite is on discount for 50% off! The exfoliating pads are easy to incorporate into your beauty routine. Just use one of the saturated pads after cleansing to target black heads and sebum build up.

More Black Friday Medicube deals to shop

• Medicube Collagen Jelly Cream, $11.64 (42% off)
• Medicube PDRN Pink Collagen Gel Mask, $13 (38% off)

• Medicube Collagen Night Wrapping Mask, $13.30 (30% off)

Size: 3.38 oz. | Key ingredients: Snail secretion filtrate, betaine, butylene glycol

ICYMI, snail mucin is the latest ingredient everyone is utilizing to reduce fine lines, improve hydration and “promote healing,” according to experts we previously interviewed.

Count: 6- or 24-pc. sets available

Social video producer Anita Chomenko relies on these eye masks for adding “a touch of zen to your getting-ready routine.” Not only do they work to reduce dark circles and brighten the under-eye area, but they do so while providing a refreshing, energizing feeling.

Shade range: 36 | Comes with: Radiant Cream Color, Conditioning Color Activator, pair of gloves, cap and more | Best for: All hair types

Upgrade your look with this all-in-one hair color kit! Packed with everything you need, it delivers vibrant color and a glossy finish that makes your mane shine like never before.

Ingredients: Argan oil, red Korean seaweed, saw palmetto, nettle extracts, more | Size: 16 fl. oz.  | Count: 2 pack

This popular shampoo and conditioner set has thousands of five-star ratings from shoppers who say that it helped reduce hair shedding and improve fullness. Plus, many people say that it smells great, too.

Key ingredients: Hydrogen peroxide | Number of treatments: 22

You’ll be ready to flash those pearly whites in holiday photos, thanks to these teeth whitening strips. According to the brand, they’re enamel-safe and can whiten your teeth by up to 20 levels.

This leave in conditioner softens, restores and offers heat protection.

Size: 4 oz. | Key ingredients: Resilicore heat-shielding technology | Hair type: Straight, wavy, curly and coily | Special feature: Heat protectant

K18 is offering a 20% off sitewide save with code SAVE20. This hair award winner acts as a heat protectant and leave-in conditioner. You can use it on towel-dried or dry hair, per the brand.

More Black Friday K18 deals to shop:

• K18 Biomimetic Hairscience AstroLift Reparative Spray, $36.80 (20% off)

• K18 Peptide Prep Detox Shampoo, now $31.20 (20% off)
• K18 AirWash Dry Shampoo, now $38.40 (20% off)

Best for: All hair types | Features: Two styling modes, LCD screen, three airflow speeds and heat settings, more

Score this limited edition color of the Dyson Airstrait for nearly $150 off at Sephora. The styling tool straightens hair from wet to dry with no heat damage, per the brand.

Best Black Friday travel deals

Sizes: XS-L | Colors: 7 | Materials: Silicone

Shop TODAY associate editor Shannon Garlin is a routine user of Loop earplugs — for drowning out noisy neighbors, plane passengers and the sounds of the city.

“What I love most about Loop Dream (and Quiet!) is how easy and comfortable they are to wear,” she says. “After a couple of uses, I noticed they were consistently comfortable to wear throughout the night while staying put!”

More Black Friday Loop deals to shop:

• Loop Experience 2, now $27.96 (20% off)
• Loop Engage 2, now $27.96 (20% off)
• Loop Switch, now $47.96 (20% off)

Colors: 15 | Built-in hook?: Yes

This hanging toiletry bag gives you a full view of all of your essentials for easy access while on the go.

Colors: Four | Size: 6″ x 4.9″ x 0.9″ | Materials: Recycled leather, polyester (interior lining) | Card slots: Five | Weight: 5 oz

Away’s Travel Wallet gives you a safe space to keep track of your passport, credit cards, boarding pass and more, including room for the whole family’s travel essentials.

More Black Friday Away deals to shop:

Colors: 10 | Sizes: Small, medium, large and extra large | Materials: Neoprene exterior, recycled poly interior

We love this former Gifts We Love pick for being a reliable travel companion for those who are chronic overpackers. It’s available in four, carry-on compatible sizes: small, medium, large and extra-large.

The small size is ideal for most essentials: a tablet, phone, wallet, keys and more, while the extra large can fit everything you need for a long weekend. Dagne Dover is offering 30% off sitewide starting now through Dec. 3.

Shades: 9 | Features: Built-in TSA lock, expandable zipper, 360° wheels, weight indicator and more

Béis is offering 30% off sitewide on luggage, weekend bags and travel accessories for a limited time only. Complete your luggage set or gift it to the world traveler in your life.

More Black Friday sales to shop

• Aerie: Shop 40% off all leggings and more holiday deals at Aerie.
• Away: Luggage brand Away rarely has sales, but right now, you can shop its biggest event of the year. Through Dec. 1, you can get 25% off everything on the brand’s site.
• Brooklinen: Get 25% bedding, bath essentials and more.

• Catbird: Catbird’s biggest sale of the year is here! Save big on jewelry across the brand’s site.
• Cozy Earth: Grab some sheets and new bedding during Cozy Earth’s Black Friday sale — you can save up to 25% sitewide.
• DSW: Score 30% off in stores and online on almost everything. Use the code BLACKFRIDAY at checkout.
• Kohl’s: Black Friday deals start now at Kohl’s. You can score deals on top brands, including Tonies, Shark, Fitbit and more.
• Land’s End: It’s no secret we love Land’s End. Now’s the time to show even more love by shopping the brand’s early Black Friday sale. Use the code FRIDAY50 to get 50% off sitewide.
• Macy’s: Macy’s Black Friday deals have up to 70% off on jewelry, coats, toys and more.
• Madewell: Use the code LETSGO to get 40% off your purchase.
• Naturepedic: Looking for a mattress or bedding upgrade? Editor-loved Naturepedic is offering 20% off organic mattresses and bedding.
• Our Place: This Shop TODAY-loved cookware brand is having early Black Friday deals for your next kitchen upgrade. Save up to 35% off sitewide.
• Spanx: Select up to 50% off on SPANXsupersmooth PerfectFit styles.
• The Ordinary: Affordable skin care just got better (and cheaper). The Ordinary is offering 23% off their site for a limited time only.
• True Botanicals: This celeb-loved beauty brand kicked off its Black Friday Sale, so you can save up to 50% across the site.
• Urban Outfitters: Save 40% off on women’s and men’s clothing during Black Friday. From 70s-inspired coats to everyday layering tops.

When is Black Friday 2025?

This year, Black Friday falls on Nov. 28, 2025. However, many brands have deals that extend beyond one day.

What will be on sale for Black Friday and Cyber Monday?

In previous years, we’ve seen major discounts on classic items such as electronics and hundreds of dollars off on TVs. We’ve already started to see deals of this caliber across retailers. During these sales holidays, we also typically see rare deals on brands that don’t often go on sale, like Sunday Riley, Dyson and more.

Will brands price-match on Black Friday?

Many sites, including Best Buy, Target and Walmart have price-matching policies, though they vary by retailer, so be sure to click each of the links to see their individual policies.

Target, specifically, has announced a holiday price-matching policy, so if you buy a product between now and Dec. 24 see the price drop lower in that time period, you can request a price match.

What’s better: Black Friday or Cyber Monday?

While there used to be a big difference between the deals you could find on Black Friday vs. Cyber Monday, in the last few years, the lines have blurred. Some brands will offer better deals in-store for Black Friday and others will save their deepest online discounts for Cyber Monday, but for the most part, you will find similar (and equally impressive) deals on both days.

How we chose

Our Shop TODAY editors and staffers combed through thousands of products across retailers ahead of Black Friday and Cyber Monday to determine the absolute best deals during the holiday shopping event. To select products, we identify expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors such as a high average rating (over four stars), the number of verified shopper ratings (over 1,000), and specific user feedback.