Trends-UK

Greggs launches first ever Christmas cards with free sausage roll gift inside

The new range includes food-themed festive cards that can be personalised and have heat-activated ink inside

The new range of Greggs Christmas cards are themed around some of the bakery’s favourite pastries(Image: Casey Gutteridge/PA Wire)

You can now get any Greggs lovers in your life the perfect gift as the iconic Newcastle-born bakery launches its first ever range of Christmas cards – complete with a gift in the form of their most famous bake.

The new range, called the Ultimate Secret Santa Surprise, is available exclusively on Moonpig.com and includes a Greggs-themed £3.95 card featuring heat-activated ink. When warmed up, it reveals a code to redeem a free sausage roll or vegan sausage roll.

The cheeky cards have slogans including ‘All I want for Christmas is a sausage roll’, ‘Merry Greggs-mas’, and ‘I’d share my festive bake with you’. There’s also an option to personalise some of the designs – you can even add a loved one’s face to a sausage roll.

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Greggs said it designed the collection particularly for those who might be struggling to think of a Secret Santa gift or for hard-to-buy-for friends and family.

Hannah Squirrell, customer director at Greggs, said: “We’re all about bringing a smile to people’s faces, and what better way to do that at Christmas than with a card that comes with a tasty treat?

“Partnering with Moonpig means fans can now send festive wishes with a Greggs twist – whether it’s a laugh for your Secret Santa or a surprise for someone who’s tricky to shop for, our exclusive collection with Moonpig offers a fun way to say ‘Merry Christmas’… and yes, there’s a free sausage roll in it too.”

Earlier this year, Greggs also launched its first ever official homeware range, giving fans of the iconic Newcastle-born bakery the chance to kit out their homes in the theme of their favourite pastry. The chain, which began life in Gosforth back in 1951, teamed up with interiors specialist Icon for a collection of bean bags and cushions with mouth-watering designs.

For those who want to give their living spaces a tasty twist or are shopping for Christmas gifts for Greggs-loving friends and family members, the joint-cheapest option is the Greggs Steak Bake Cushion, which has a price tag of £19.95 and is made to look like a crispy steak bake straight out of the oven.

It’s joined by the Greggs Bag Cushion for the same price, made to look just like the bakery’s takeaway packet that will be familiar to Greggs customers everywhere. On one side, it sports the iconic ‘Bag Some Joy’ slogan that features on every Greggs bag – even including the small print warning about hot contents – and illustrations of the most famous bakes and their signature patterns on the other.

Elsewhere in the new homeware collection, a Greggs Vegan Roll Cushion is also available for £24.95, celebrating the first product in the bakery’s vegan line-up that first arrived in 2019. Made from water-resistant fabric so they can be used outdoors as well as indoors, all of the cushions have a zip featuring the Greggs logo for a finishing touch.

Shoppers can get these three cushions in a multipack for £44.95 in a special offer for Black Friday. There are bean bags available to buy in the range too, with the first being the Greggs Recliner Bean Bag currently on offer for £49.95 reduced from £59.95 in the sale.

Made in the bakery’s signature blue and featuring the Greggs logo all over it, this bean bag is described as ideal for gamers and even has a mesh pocket perfect for storing snacks. And finishing off the collection is the Greggs XL Steak Bake Bean Bag, which at a giant 1.8 by 1.4 metres looks just like every Stake Bake lover’s dream, and has also seen its price drop from £89.95 down to £69.95.

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