Shopify is experiencing a major login outage on one of the peak shopping days of the holiday season, leaving merchants unable to access their dashboards, POS systems, mobile apps, or even contact Shopify Support.
What’s happening. Shopify’s status page shows a series of escalating alerts beginning at 14:54 UTC, warning that merchants “may experience issues when trying to login.”
Minutes later, the platform confirmed the outage affects POS, mobile logins, and support access.
By 15:26 UTC, Shopify urged merchants to stay logged in on any devices that are currently active to avoid further complications.
Why we care. A login outage during a top-tier sales window — Cyber Week spillover and December 1 promotions — can freeze operations for thousands of retailers, block order fulfillment, stall in-store checkouts, delay customer service, and translate into substantial revenue losses within minutes.
What’s next. Shopify says it is still investigating and has not provided an ETA for resolution, leaving merchants anxiously refreshing the status page as sales windows continue to narrow.
First seen. The Shopify outage was first spotted by Perofrmance Marketing Consultant Ayisha Youusef when she wasn’t able to log into her client’s Shopify account.
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Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side. Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPC Live The Podcast.
She is also an international speaker with some of the stages she has presented on being SMX (US, UK, Munich, Berlin), Friends of Search (Amsterdam, NL), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna, IT) and more.
