‘Tis the season for Year in Search – when we look back at the moments, people, and trends that captured Australia’s curiosity in 2025.
This year, our searches show we were eager to understand the world, question the unknown and satisfy our cravings. We followed the federal election, global affairs and natural disasters – including Cyclone Alfred and the LA fires. We looked up Belle Gibson, Bianca Censori’s entrance at the Grammys, and we farewelled icons Ozzy Osbourne, Gene Hackman and Diane Keaton.
Amidst the headlines, we found moments of joy and intrigue. We rallied behind our athletes during the Women’s Cricket World Cup and cheered on Australian Open winner Madison Keys. We dreamed of travelling to Dubai, and craved its viral chocolate. We fixed our cars and tackled home improvement projects. We loved Labubu, went crazy for KPop Demon Hunters – and were united in our need to know… “what does 6 7 mean?”
Australia’s Year in Search offers a fascinating snapshot of our nation’s interests. It shows Aussies are resourceful, globally aware, passionate about sport, and endlessly inquisitive. Here are some of the themes and searches that piqued our interest and sparked our imagination this year:
