Sky has officially discontinued one of its recent products, Sky Live, just two years after its introduction, prompting a refund for affected customers. The company announced its decision to shut down the service as part of a strategy to prioritize investments in areas deemed more beneficial for their customer base.
Launched in June 2021, Sky Live was designed as an accessory for the Sky Glass TV, allowing users to enhance their viewing experience with capabilities such as video calls, interactive games, and fitness content. The device became particularly popular for its unique feature that enabled multiple households with the camera to watch live television and sporting events together, creating a virtual viewing environment regardless of physical distance.
Sky Live was priced at £290 for direct purchase or alternatively available for £6 per month, which deterred some potential customers already burdened with existing Sky subscription costs. Effective as of December 4, customers were notified that the device would no longer function. Those wishing to dispose of the now-obsolete gadget were provided with options to return it using a prepaid envelope or to take it to a local recycling center.
In a community post responding to customers, Sky acknowledged that the news of the shutdown might be disappointing for users who had enjoyed the features of Sky Live. The company assured customers that refunds would be processed automatically based on the amount paid for the device. For customers who initially made the full £290 payment, the entire sum would be credited back. For those who subscribed for the device at £6 per month, the refund would correspond to the total amount paid up until their last payment.
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In detail, if a customer had subscribed for a year, they would be refunded £72. Sky reassured that these refunds would be directly credited to their accounts linked through direct debit.
Despite discontinuing Sky Live, Sky plans to retain some associated features, notably certain games that were previously available on the device. For instance, the popular game “Who Wants to Be a Millionaire” will continue to be offered free of charge for Sky Glass and Sky Stream subscribers.
A spokesperson for Sky elaborated on the decision to discontinue Sky Live, emphasizing their commitment to innovation and the continuous enhancement of customer experience. They highlighted the company’s broader focus on developing faster, more streamlined products, top-tier content, and excellent service. The insights gained from the Sky Live venture are expected to influence future product developments.
In summary, while Sky Live has seen its operational end, the company remains optimistic about its ongoing investment in customer-centric offerings and experiences. Refunds for affected customers are in motion, ensuring that they are compensated fairly for their purchases.
