Manchester rapper Aitch could land a lucrative deal following his I’m A Celebrity appearance
Aitch could land a lucrative seven-figure deal(Image: Rowan Griffiths / Daily Mirror)
I’m A Celebrity contestant Aitch is allegedly set to land a massive seven-figure agreement. The 25-year-old Manchester rapper is reportedly on track to clinch a £1million clothing deal with fashion powerhouse BoohooMan, irrespective of whether he claims the jungle crown.
After his appearance in the Australian jungle, the brand is eager to have Aitch spearhead their apparel range, adding to his already substantial fortune.
An insider revealed to The Sun: “BoohooMan has looked at Aitch in the past but nothing came of it, but after his I’m A Celeb success, marketing bosses are looking for him to front a clothes line for them. He is a great fit because he is a Manchester product just like them.”
Last month, reports emerged that Aitch is earning this year’s highest fee amongst the celebrity contestants, reports the Express.
The rapper has even sparked romance rumours since entering the I’m A Celeb jungle (Image: ITV/Shutterstock)
The chart-topping artist, who has 2.2 million Instagram followers, reportedly received a substantial £250,000 from ITV as part of their strategy to draw in younger audiences.
A separate television source highlighted Aitch’s appeal to younger demographics, noting that his enormous fanbase could introduce fresh viewers to the programme.
They explained: “Aitch has a massive following among teenagers and 20-somethings and bosses will be hoping he’ll bring a new generation of fans.
“He’ll make for great viewing as he has a plethora of stories from his time in the music industry. He’s also known for having a sharp wit, which will keep his campmates and viewers entertained.
Aitch is currently in the jungle(Image: ITV/Shutterstock)
“Producers want a broad appeal for audiences at home, and he forms part of the bid to have celebrities of all ages taking part.”
Another entertainment industry source disclosed to the publication: “Aitch is a very savvy negotiator and very wealthy in his own right already, but I know he is looking to become more mainstream as he gets older, and this will be a good vehicle for him.”
The artist is also plotting his own fashion line and has recently set up a firm called M62 Textiles Ltd. The former Brit-Award champion is only 25 but has been clever with his finances.
He runs a property venture called Infinitum Estates with real estate valued at £2m and his music production enterprise Infinitum Commercial is worth £1.6m, based on paperwork lodged at Companies House.
Aitch and Ginge have become a fan-favourite pair amongst viewers(Image: ITV/Shutterstock)
He also holds a stake in a high-end car hire firm called Drive Infinitum – situated in Manchester. He marks the first rapper to appear on the ITV show in more than ten years.
Aitch, whose birth name is Harrison Armstrong, hails from New Moston, Manchester, and launched his thriving career at 15. In 2023, he claimed the British Hip Hop/Grime/Rap Act gong at The Brits.
Aitch has notched up nine Top Ten singles and worked alongside stars including Ed Sheeran and Stormzy.
You can catch up on I’m A Celebrity…Get Me Out Of Here on ITVX.
