TUI Group is boosting its international hotel portfolio in Asia with the first Robinson club resort in China.
It has also just signed another TUI Blue hotel.
At the same time, TUI Hotels & Resorts is preparing for the debut of the TUI Blue brand in Japan and the TUI Suneo brand in Vietnam.
TUI Hotels & Resorts already comprises 24 hotels in China and Southeast Asia.
With the newly signed projects, a total of 29 additional hotels will be added in the coming years.
“Our Hotels & Resorts segment, featuring brands such as RIU, Robinson and TUI Blue, is highly international, fast‑growing and profitable. Through our hotel expansion in Asia, we are deliberately targeting new customer groups,” says Sebastian Ebel, CEO TUI Group.
The premium club brand Robinson will open its first resort in China in Meifan, in the heart of the Yangtze River Delta Green Demonstration Zone.
The resort will be a new build and part of an integrated sports and leisure district offering sailing and water sports.
The club will target both families and couples with a ‘For All’ concept.
The opening is planned for January 2029.
“With the first Robinson in the Yangtze Delta, we are bringing our premium club concept to a region that stands for sustainable development and tourism. The demand for high-quality club holidays is growing in China,” said Bernd Mäser, Co-CEO TUI Hotels & Resorts.
The project in the Yangtze Delta integrates ESG principles, water technology and renewable energies.
TUI is the only non-Chinese tourism company to be a member of the Yangtze River Delta Green Demonstration Zone Developers Alliance.
