Quick Read
- Rockstar Games has released new Bully and Manhunt merchandise in 2025.
- There is no confirmed Bully remake, remaster, or sequel in development.
- GTA 6’s release has been delayed to November 2026, with no merch yet.
- The new Bully Screenshot Tee is already low in stock.
Rockstar’s Nostalgic Pivot: Bully Merch Returns
In the shadow of Grand Theft Auto 6’s highly anticipated and twice-delayed release, Rockstar Games has quietly revived one of its most beloved cult classics—at least in the world of merchandise. With gamers worldwide laser-focused on any morsel of GTA 6 news, the publisher has surprised fans by rolling out a fresh wave of signature apparel and collectibles, including new Bully and Manhunt gear, well ahead of any GTA 6-themed products.
According to Screen Rant, Rockstar’s new official collection features “apparel, fun accessories, and collectibles” from its diverse catalog, with Bully and Manhunt taking center stage. The Bully Screenshot Tee, which showcases an iconic moment from the original game, is already listed as low in stock. The same goes for the Manhunt Screenshot Tee, suggesting a quiet but passionate demand for Rockstar’s lesser-served franchises.
Bully: Still No Remake or Sequel, Just New Threads
For years, fans have speculated about a possible Bully remake or even a long-awaited sequel, clinging to rumors and leaks that have never materialized into concrete announcements. With Rockstar’s resources clearly dedicated to delivering GTA 6 by its new target date in late 2026, hopes for a new Bully game have faded into the background. The latest merch drop, while a nod to Bully’s enduring appeal, is a bittersweet reminder: there is no new playable content, remaster, or continuation of the story on the horizon.
It’s a reality that stings for those who grew up navigating the mischievous halls of Bullworth Academy, outsmarting bullies, and carving out a place in gaming history. For these fans, the new apparel is more than just fabric—it’s a wearable memory, a symbol of a game that dared to blend dark humor, teenage angst, and open-world adventure in ways few titles have since matched.
Why Now? The Merch Strategy Behind the Hype
The timing of Rockstar’s move is telling. With GTA 6’s release pushed to November 2026 and no marketing campaign yet for its flagship title, the studio is filling the void with nostalgia-driven merchandise. While some might see this as a clever business strategy, others interpret it as a subtle acknowledgment of the studio’s broader legacy—reminding fans that Rockstar is more than just Grand Theft Auto.
Of course, not all players are thrilled. For many, the lack of new playable content in franchises like Bully or Manhunt is a painful reminder of how priorities have shifted. The majority of Rockstar’s creative and financial resources are locked into the behemoth that is GTA 6. Other potential projects, such as a Red Dead Redemption 3 or a Manhunt revival, appear to be years away—if they happen at all.
Fans React: Nostalgia, Frustration, and Hope
The new Bully and Manhunt merchandise has drawn mixed reactions. Hardcore fans appreciate the acknowledgment of these cult classics, with some scrambling to snag limited stock tees as soon as they appeared on the Rockstar Games store. Others, however, see the merch as a poor substitute for real news—be it a remake, sequel, or even a next-gen remaster.
“I love the tee, but it’s not the same as playing a new Bully,” wrote one fan on social media. Another added, “This just reminds me how long it’s been since we had anything new from the series.” The sentiment is widespread: while collectibles are nice, the community craves substance—fresh stories, new adventures, and the chance to revisit Bullworth Academy in a modern setting.
Rockstar, for its part, has remained silent on any future plans for Bully. The company has neither confirmed nor denied rumors of a sequel or remaster, leaving the door perpetually ajar but never fully open.
The Bigger Picture: Rockstar’s Legacy Beyond GTA
Rockstar’s decision to spotlight Bully and Manhunt at this moment is more than a merchandising play—it’s a reminder of the studio’s rich creative past. Games like Bully, with its mischievous charm and unique setting, helped define an era of bold, unconventional storytelling in video games. Even as the studio’s focus narrows to the mega-franchises of today, the legacy of these riskier, more experimental titles continues to resonate.
Still, with no confirmed plans for a new Bully game, fans are left to celebrate the past rather than look forward to the future. The new merchandise, while a welcome tribute, ultimately highlights the gap between nostalgia and progress in the world of Rockstar’s lesser-known IPs.
Rockstar’s release of Bully-themed merchandise in 2025 is a clear nod to the game’s enduring cultural impact, but without any concrete plans for a remake or sequel, it serves as a poignant reminder of how the industry’s priorities have shifted. For now, Bully remains a cherished memory, revived through collectibles, but absent from the slate of upcoming experiences that fans crave.
