After selling out within 24 hours back in November, the highly sought-after Starbucks “Bearista” cup is making a return. But only if you’re lucky enough to win one.
Starbucks announced on Monday, Dec. 8, that the viral cup will be one of the prizes offered during “Starbucks for Life,” the chain’s annual holiday game for rewards members.
According to E! News, 17,000 cups are available, with 600 per day, limited to one per person. Will you be lucky enough to win one?
Here’s what we know about the Starbucks “Bearista” cups and how Palm Beach County residents can try to win one.
Holiday Hype: Starbucks Fans Scramble for Viral Bearista Cup
Starbucks’ limited-edition Bearista teddy bear cup sparked a nationwide frenzy, selling out within hours of its holiday launch, now being resold for $200.
What is the Starbucks teddy bear cup and how can Palm Beach County residents win one?
The Starbucks “Bearista” cups are glass cups, shaped like a teddy bear, that were released as a part of the coffee chain’s annual holiday merchandise line. Typically, the attention is on Starbucks’ holiday drink and food menu or the annual “red cup day” that falls in November, but every once in a while, a particular merchandise item goes viral.
This was the case for the adorable teddy bear cup, which was released on Thursday, Nov. 6 with the rest of the holiday line, and was already sold out by Friday, Nov. 7.
“The excitement for our merchandise exceeded even our biggest expectations and despite shipping more Bearista cups to coffeehouses than almost any other merchandise item this holiday season, the Bearista cup and some other items sold out fast,” Starbucks said in a statement, after the sold-out cups went viral.
The 20-ounce glass cup features a green beanie cap as a lid, a green and white striped straw and retails for $29.95. The only way to get your hands on one as of Dec. 9 is to participate in the “Starbucks for Life Merrython.”
What is ‘Starbucks for Life Merrython 2025’?
Starbucks rewards members, who are U.S. residents and 18 or older, can play the Starbucks for Life Merrython for a chance to win bonus stars, Starbucks drinks and food, gift cards, and even “Starbucks for life.”
You can also earn additional Prize Plays. Up to two Starbucks purchases a day earn you more. You can also earn them through weekly challenges.
For the first time, Starbucks said its game will be an interactive experience, putting members at the center of the action as they compete in a 90-second virtual run in Seattle, Milan, Tokyo or New York City.
How to play the ‘Starbucks for Life Merrython’
According to a Starbucks press release, here’s the step-by-step guide on how to play:
- Choose the city and avatar. Each week, a new city — Seattle, Milan, Tokyo and New York — will be featured, showcasing iconic Starbucks landmarks in each location.
- Collect as many Starbucks red holiday cups as possible in 90 seconds. The more players collect, and the faster they complete their run, the higher their score, moving them up the leaderboard.
- Complete menu item sets for bonus points. Gather all four featured menu items on the virtual run, such as breakfast sandwiches and lattes, for extra points.
- Challenge friends. Invite friends to join the fun and see who can score the most points. The live leaderboard will highlight how players stack up against the rest of the country. Friendly competition makes every run more exciting!
- Share results. Post scores and share prizes on social media or with friends via messages to celebrate progress and spread the holiday cheer.
- Endless play. Keep the fun going—play as many runs as you want to boost your score and climb the leaderboard.
How long will the ‘Starbucks for Life Merrython’ last?
Rewards members get a free Prize Play each Monday between Dec. 8, 2025, and Jan. 4, 2026.
I’m not a Starbucks Rewards member. Is it too late to sign up for ‘Starbucks for Life Merrython’?
If you aren’t a Starbucks Rewards member, it isn’t too late to sign up and participate! The press release states that you can sign up for Starbucks Rewards before Jan. 4 for a chance to play and win.
Download the Starbucks app and create an account or join at Starbucks.com/rewards.
What is on the Starbucks Christmas menu 2025?
Starbucks customers still have plenty of time to grab a holiday beverage or food item. See the 2025 menu:
- Eggnog Latte: After recently being discontinued from the holiday menu in 2021, this returning drink features Starbucks Signature Espresso, steamed eggnog, a splash of milk and a topping of nutmeg.
- Peppermint Mocha: Features Starbucks Signature Espresso combined with steamed milk, mocha sauce and peppermint-flavored syrup, topped with whipped cream and dark chocolate curls. Available hot, iced and as a Frappuccino blended beverage.
- Caramel Brulée Latte: Combines Starbucks Signature Espresso with steamed milk and rich caramel brulée sauce, topped with whipped cream and caramel brulée topping. Available hot, iced and as a Frappuccino blended beverage.
- Iced Sugar Cookie Latte: A sugar cookie-flavored syrup blend combined with Starbucks Blonde Espresso, ice, and milk, topped with red and green sprinkles. Available hot, iced and as a Frappuccino blended beverage.
- Iced Gingerbread Chai: Combines warm chai spices, milk, and ice, topped with nondairy gingerbread-flavored cold foam and a sprinkle of spice. (The beverage can be customized to be made with a non-dairy alternative at no additional cost.)
- Chestnut Praline Latte: Features Starbucks Signature Espresso, steamed milk and flavors of caramelized chestnuts and spices, topped with whipped cream and spiced praline crumbs. Available hot, iced and as a Frappuccino blended beverage.
Starbucks also said its bakery case “will be dressed for the season,” with some fan-favorite pastries returning, including the Snowman Cookie, Cranberry Bliss Bar, and Sugar Plum Cheese Danish. New additions will include the Polar Bear Cake Pop and Cinnamon Pull-Apart Bread.
See Palm Beach County Starbucks locations
As of late 2025, Palm Beach County has approximately 50 Starbucks locations. Find a location near you on the company’s locations page.
