NORTH LAKE TAHOE, Calif. (Dec. 10, 2025) – With the Placer County Board of Supervisors’ unanimous approval yesterday, the North Tahoe business community’s pursuit of a 10-year renewal of the North Lake Tahoe Tourism Business Improvement District (NLT-TBID) has been achieved. The TBID’s renewal will allow the North Tahoe community to build on the progress and success this substantial funding source has provided for the region.
Created to provide—for the first time—a way for both day and overnight visitors to contribute to the region’s vitality, the TBID also provides a way for community members, business owners, and leaders serving on NTCA committees to engage in local decision-making related to the reinvestment of the roughly $16 million of TBID and TOT generated by tourism annually.
“This milestone would not have been possible without the overwhelming support of assessed local businesses, of which 70.6% of revenue-weighted petition signatures were in favor, representing 98 businesses in the assessment area,” said Tony Karwowski, NTCA president and CEO. “I’d like to express deep gratitude to every business that contributed to the TBID renewal effort. Your partnership and commitment has and will continue to make meaningful, lasting impacts in the region we all love.”
Because of the TBID, over $40 million in TOT-TBID Dollars at Work direct revenues have supported 58 projects and programs that benefit North Lake Tahoe and align with the community’s priorities. Notably, it has funded initiatives that strengthen community vitality, economic health, and environmental stewardship, plus workforce housing, human impact mitigation, transportation, trails, and more.
With the business community’s decision to renew the TBID, tourism will continue to benefit not only the assessed businesses and the local workforce, but everyone who spends time in North Lake Tahoe – to the tune of roughly $160 million over the next 10 years.
“This renewal is a testament to the unique nature and success of the private-public partnership between local businesses, the NTCA, and Placer County,” continued Karwowski.
Learn more at northtahoecommunityalliance.com/what-we-do/because-of-tbid.
About the North Tahoe Community Alliance
The North Tahoe Community Alliance (NTCA) collaborates with regional stakeholders to make the TOT-TBID Dollars at Work program support a vibrant, year-round economy that benefits residents, businesses, and visitors of North Lake Tahoe. The organization also advocates for and funds local transportation and workforce housing solutions, visitor services, and promotes responsible and off-peak season travel with a focus on stewardship education. Governed by a volunteer Board of Directors and committees representing a diverse collection of local voices, the NTCA is funded by a Tourism Business Improvement District (TBID) in contract with Placer County. Learn more at www.northtahoecommunityalliance.com.
About TOT-TBID Dollars at Work
Since 2021, over $40 million in TOT-TBID Dollars at Work direct revenues have been invested in support of 58 projects and programs that align with the North Lake Tahoe community’s priorities. Committees convened by the NTCA that represent a diverse collection of local voices and the NTCA Board of Directors evaluate and determine which investment opportunities to fund with TBID dollars, or to recommend to the Placer County Board of Supervisors for funding with TOT dollars. In 2025, the business community overwhelmingly supported a 10-year renewal of the North Lake Tahoe TBID, beginning in July 2026. Learn more about the TOT-TBID Dollars at Work program and the initiatives it has supported here.
