By Johnny Askounis/ info@eurohoops.net
The headliner of Round 15 of the 2025-26 EuroLeague Regular Season, between Partizan Mozzart Bet and Crvena Zvezda Meridianbet, attracts unprecedented worldwide attention.
Eurohoops also provides exclusive footage of the meeting in Belgrade Arena on Friday evening, adding to a long list of coverage and creator-powered storytelling.
More details on the next installment of the Belgrade Derby, featuring a historic rivalry celebrating 79 years, were shared by Euroleague Basketball on Thursday.
Per the press release: “The Eternal Derby, widely regarded as the most intense fan-atmosphere event in world sports, will once again capture global attention as Partizan Mozzart Bet Belgrade hosts Crvena Zvezda Meridianbet Belgrade in a historic EuroLeague Regular Season showdown.
Celebrating the 79th anniversary of a rivalry that began in 1946 at the historic Kalemegdan, this Derby will be broadcast worldwide through the EuroLeague’s extensive network of global partners, reaching fans in more than 100 countries and territories.
To honor the magnitude of this matchup, Euroleague Basketball is deploying the largest and most innovative production and distribution operation in its history for a Regular Season game, combining world-class broadcast coverage with creator-driven storytelling and fan-generated content.
Creator Ecosystem reaching more than 100M followers
The EuroLeague is partnering with one of the largest and most influential creator coalitions ever assembled for a European basketball event, including:
Multi-Platform Live Distribution: The Most Connected Derby Ever
A full day of programming will bring global fans into the heart of Belgrade through the official TikTok EuroLeague account, hosted by SBB, featuring a breakfast talk show with Matt Kiatipis, The Professor, and Joakim Noah, followed by a rooftop 1v1 showdown where Kiatipis will challenge Serbian fans’ basketball skills. The coverage will also include exclusive pre-game arena walkthroughs and live post-game interviews with the winners.
For the first time, a EuroLeague rivalry game will be streamed directly to one of the world’s largest youth sports audiences, through the House of Highlights official YouTube channel to selected countries including the USA and Canada, among others, putting the Eternal Derby at the center of global basketball culture.
Overtime, one of the most relevant content creation outlets for Gen Z, will also have a presence at the Eternal Derby with pre- and post-game shows aimed at younger audiences across Europe.
EuroLeague & Friends Special Global Episode
The fan-favorite video podcast EuroLeague & Friends launches a special global episode hosted by four-time EuroLeague champion Kyle Hines and Turkish presenter Deniz Aksoy, featuring special guest Bogdan Bogdanovic, a former Partizan star and EuroLeague champion.
This star-studded lineup will explore the cultural and emotional impact of the Derby, explaining why the Eternal Derby remains a must-see event and how Serbia’s basketball culture shapes global fandom.
EuroLeague TV Live Stream
The EuroLeague continues its localization strategy by enhancing its EuroLeague TV offering for thousands of subscribers. The Eternal Derby will feature Serbian-language commentary, delivered by Bogdan Milenkovic and Luka Mihajlovic, the creator duo known as 6.75, hosts of one of Serbia’s most popular basketball podcasts. This strengthens the league’s global presence through local-first content formats.
Fan-Led Content Campaign: “I Was There”
For the first time in Derby history, fans will serve as official co-creators of EuroLeague’s digital storytelling through the new “I Was There” campaign.
Supporters inside and outside the Belgrade Arena can submit real-time videos directly to the EuroLeague, which will publish selected clips on TikTok, YouTube Shorts, and Instagram Reels.
This marks the first integration of an official user-generated content pipeline for the Eternal Derby, amplifying the EuroLeague experience worldwide.
Combining a 79-year-old rivalry, Europe’s most passionate fan bases, and the EuroLeague’s most innovative live coverage operation ever, this Eternal Derby becomes a global sporting event of unmatched cultural energy.
From expanded broadcasts to creator-led content and fan-powered storytelling, the EuroLeague is redefining how the world experiences one of basketball’s most legendary matchups.”
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