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For years upon years, we’ve had the Waymo vs. Tesla robotaxi debate. Who will win in the end? However, almost out of nowhere, Zoox has jumped in and joined the party. And, let’s be honest, kicking things off in Las Vegas, it’s partying hard.
Now, news is that Zoox has already establish another huge partnership in Las Vegas. After partnering with the Sphere, the robotaxi company is now also partnering with T-Mobile Arena. The giant sports and live entertainment venue has named Zoox an Official Venue Partner.
Unsurprisingly, this is the first time T-Mobile Arena has partnered with a ride-hailing company like this. In fact, I’m not aware of any sports and entertainment arena anywhere having such a partnership. Consider this a first in general. Though, this is actually an expansion of Zoox’s pre-existing relationship with the Vegas Golden Knights NHL team.
“This new relationship builds upon Zoox’s growing presence in the Las Vegas sports and entertainment ecosystem, where the company has an existing partnership with the NHL’s Vegas Golden Knights, who call T-Mobile Arena home. This new agreement deepens that relationship, making Zoox not only a team partner but an integral part of the venue experience. T-Mobile Arena welcomes over a million visitors annually for more than 100 events, including Vegas Golden Knights games, major headline entertainment, concerts, special events, and much more,” a news release shares.
“T-Mobile Arena is part of a planned service expansion for Zoox, scheduled to become a new and exciting destination available for riders in early 2026 when they can request an autonomous ride to and from the venue. Visitors can look forward to this elevated transportation experience with a dedicated Zoox pickup and drop-off lane at the arena’s West VIP entrance, exclusive rider perks, and distinctive Zoox wayfinding signage throughout the arena designed to make it easy for riders to find their robotaxi.”
I’m not going to lie — I didn’t have much hope for Zoox several months ago, unless it got a big boost from Amazon as a delivery tool. However, with its announcements in recent months regarding rollout in Las Vegas and San Francisco, the company is definitely intriguing me.
“This represents a transformative moment for both T-Mobile Arena and the future of transportation in Las Vegas,” said Sally Bae, Senior Vice President of Global Partnerships for AEG in Las Vegas. “By integrating Zoox’s innovative autonomous vehicle technology into our venue operations, we’re not only enhancing accessibility for the millions of fans who visit us each year but also reinforcing our commitment to bringing cutting-edge experiences to our guests. This collaboration sets a new benchmark for how premier entertainment venues can embrace the future of mobility.”
Las Vegas has been Zoox’s home since 2019. It is blooming now, and will surely be much more visible to residents and visitors in the coming year.
“In addition to enhancing the fan journey, Zoox’s sponsorship will also come to life via prominent brand integration throughout the venue, including Zoox branding on the main concourse bar, inclusion in digital signage and wayfinding signs throughout the Arena, and mention in the visitor ‘Know Before You Go’ emails about venue transportation.”
You can catch a ride in a Zoox via the Zoox app.
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