Deadline reports that the behavior of these creators ran afoul of YouTube’s spam and misleading-metadata policies. At the same time, Google loves generative AI—YouTube has added more ways for creators to use generative AI, and the company says more gen AI tools are coming in the future. It’s quite a tightrope for Google to walk.
A selection of videos from the now-defunct Screen Culture channel.
Credit:
Ryan Whitwam
A selection of videos from the now-defunct Screen Culture channel.
Credit:
Ryan Whitwam
While passing off AI videos as authentic movie trailers is definitely spammy conduct, the recent changes to the legal landscape could be a factor, too. Disney recently entered into a partnership with OpenAI, bringing its massive library of characters to the company’s Sora AI video app. At the same time, Disney sent a cease-and-desist letter to Google demanding the removal of Disney content from Google AI. The letter specifically cited AI content on YouTube as a concern.
Both the banned trailer channels made heavy use of Disney properties, sometimes even incorporating snippets of real trailers. For example, Screen Culture created 23 AI trailers for The Fantastic Four: First Steps, some of which outranked the official trailer in searches. It’s unclear if either account used Google’s Veo models to create the trailers, but Google’s AI will recreate Disney characters without issue.
While Screen Culture and KH Studio were the largest purveyors of AI movie trailers, they are far from alone. There are others with five and six-digit subscriber counts, some of which include disclosures about fan-made content. Is that enough to save them from the ban hammer? Many YouTube viewers probably hope not.
