Netflix officially opened the doors to its second permanent Netflix House, transforming more than 100,000 square feet inside Galleria Dallas into a year-round playground for fans of the streamer’s biggest shows and films.
The new venue marks one of the most ambitious experiential projects Netflix has ever launched, and Dallas is now home to it.
Photo: Netflix House
Building A New Kind Of Fan Destination
Netflix House Dallas wasn’t just dropped into the mall; it was built by the community. Approximately 270 local residents worked on the development and construction of the massive space, and nearly 300 employees now staff the entertainment destination. Hiring continues through the Netflix House jobs portal.
Local artists also helped shape the experience. Dallas muralist Jeremy Biggers created two statement pieces, one visible from the Red Envelope exterior entrance and another at the mall-side entry. His work blends characters from across the Netflix universe, including Bridgerton, Stranger Things, Wednesday, Squid Game, ONE PIECE, La Casa de Papel, Big Mouth and more.
Photo: Netflix House
A Texas-Style Housewarming
To celebrate the opening, Netflix staged a housewarming party with unmistakable Lone Star flair. Guests were greeted by the Dallas Cowboys Cheerleaders, along with Texas-inspired touches like a giant cowboy boot photo op and a menu of local flavors at the venue’s Netflix BITES restaurant.
The event drew a lineup of Netflix talent, including Stranger Things stars David Harbour, Cara Buono, Joe Chrest and Jake Connelly; Virgin River actors Alexandra Breckenridge and Zibby Allen; YaYa Gosselin from the locally filmed We Can Be Heroes; Christine Quinn of Selling Sunset; Squid Game: The Challenge contestants Perla and Jeffrey Figuereo; Love Is Blind couples Brett Brown & Tiffany Pennywell and Daniel & Taylor Hastings; and WWE Raw stars Raquel Rodriguez and Roxanne Perez. They were joined by city leaders and Netflix executives such as Chief Marketing Officer Marian Lee and Greg Lombardo, vice president of Netflix Experiences.
Photo: Netflix House
Netflix’s Deepening Texas Footprint
The company has long used North Texas as a backdrop for key projects. Productions tied to the state include America’s Sweethearts: Dallas Cowboys Cheerleaders, We Can Be Heroes, Selena y Los Dinos, Love Is Blind Season 3, Cheer, Cristela Alonzo: Upper Classy, Spy Kids: Armageddon, Jeff Dunham: Beside Himself and America’s Team: The Gambler and His Cowboys.
The new Dallas location follows the debut of Netflix House Philadelphia, with a Las Vegas location planned for 2027.
What Visitors Can Expect Inside
Netflix House is designed as an all-in-one entertainment hub — free to enter and explore — with a mix of complimentary and paid attractions. Visitors can step into immersive environments inspired by their favorite Netflix titles, take part in themed games and activities, grab a meal at the in-house restaurant, shop exclusive merchandise and snap photos throughout the venue. For a full list of what to expect at Netflix House, visit the link here.
Photo: Netflix House
The Dallas site also offers limited-edition Texas-themed Netflix House merchandise available only at this location.
Open To The Public Now
Netflix House Dallas is now welcoming guests at Galleria Dallas, offering fans a chance to experience stories they’ve only seen on screen, this time, in real life. Tickets for select experiences and updates on future Netflix House locations are available online.
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