‘I worked at a major Aussie retailer. These are the sale shopping hacks they don’t want you to know about.’
In terms of Click Frenzy vs. Black Friday and which sale will have the better discounts, it varies depending on a bunch of factors:
• Some brands/retailers will participate in both Click Frenzy (early November) and Black Friday/Cyber Weekend (late November/early December).
• Other brands will choose to participate in just Click Frenzy, or just Cyber — this year, I predict lots of places will run ‘early’ Black Friday sales that start in place of Click Frenzy.
• Not always, but oftentimes, discounts are similar or the same between Click Frenzy and Cyber (usually between 10 and 30 per cent off sitewide).
• However, sometimes a brand or retailer will change the GWPs (gifts with purchase) to make their sale offer stronger if they can’t run a deeper discount.
• Another difference between Click Frenzy and Cyber sales (again, not always, but often!): Black Friday tends to be when brands and retailers discount holiday gift sets, so make the most of these November sales to get your Christmas shopping done.
November is the new Boxing Day sale.
Remember when you used to line up at the mall on Boxing Day morning? This is still a thing, but not so much in the age of online shopping.
All the big retailers like MYER, David Jones, Adore Beauty, THE ICONIC, JB Hi-Fi, The Good Guys, Freedom etc. will still run Boxing Day sales — Boxing Day is famously the only sale beauty retailer MECCA partakes in — but for a lot of brands, especially ones that rely on D2C/DTC (direct to consumer) trade on their own websites, November is the money month.
Decoding the discount offers.
Although it’s pretty much a wild west now when it comes to sales terminology, there are a few insider tricks to understanding exactly what is (and isn’t) on sale.
