LIDL will launch a £20 mystery box sale this Friday – each one offering ‘middle aisle treasures’ worth over £100.
The supermarket chain is famous its middle aisle products – quirky and useful household goods ranging from coffee makers to electric staplers.
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Lidl is offering 1,500 mystery boxes full of all sorts of ‘middle aisle’ itemsCredit: Lidl
The retailer will sell 1,500 bright blue mystery boxes – each crammed with a unique assortment of items – from 10am on Friday, October 24.
Last year, Lidl says they sold out in under an hour, so speedy shoppers are urged to visit the online store in time for the release.
There’s no telling what you’ll find inside your box.
It could include anything from an Electric Stapler & Nailer (£7.99) and Parkside Insulated Flask (£4.99), to a Breville Iced Coffee Maker (£29.99), or even Active Noise Cancelling Headphones (£19.99).
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And some extra lucky shoppers will find a ‘Bonus Item Coupon’ nestled among their products.
That’s because 150 random boxes have the special vouchers inside.
The coupons are exchangeable for treats including a Sharp 43 Inch 4K Ultra HD Roku TV or even a Rowing Machine – each worth over £100.
Mystery box fever swept through social media last time – with TikTok unboxing videos getting tens-of-thousands of views.
One user said her family were super “excited” to get its box which turned out to be “really good value”.
She found an electric Oral B toothbrush, a toastie maker, socks and self-heating mattress topper inside her treasure trove.
Lidl has yet to confirm details around delivery fees and whether the boxes are available for collection.
A Lidl spokesperson said: “Whether you’re hunting for a bargain, craving a surprise, or just love the thrill of unwrapping a mystery, Lidl’s new Mystery Boxes are set to be your next obsession.
“All this, for just £20 and the chance to score over £100 worth of unexpected joy!”
Paul Stainton, a former buying director at Aldi, previously told the Guardian that the company “pioneered the middle aisle”.
“The whole idea was to bring in general merchandise to attract customers with ‘when it’s gone, it’s gone’ propositions and, while they were there, to hopefully get them interested in the everyday core range,” he said.
Paul said Aldi and Lidl’s middle-aisle teams were “slick operations”, with buyers negotiating directly with manufacturers to get the best deals.
Brands big and small love enticing customers with mystery box offers.
Our reporter recently tried out a huge 11kg box full of people’s lost deliveries.
Wholesale Clearance UK’s mystery box resells “abandoned parcels” that never make it to their destination.
Buyers are usually reimbursed, meaning someone else can cash in on a collection of mystery items.
Over the summer, Real Beauty Bargains was selling a £60 mixture of products in a £19 package.
And TikTok has offered £80 boxes containing items including designer bags and gym wear sets.
Candy Kittens, former Made in Chelsea star Jamie Laing’s sweet empire, sells £20 mystery boxes aimed at fighting food waste.
They contain £30 worth of out of date treats which are still perfectly safe to eat.
How to save money at Lidl
One of the best ways to save money at Lidl is by signing up to its rewards app.
Lidl Plus, available on smart phones, lets you rack up points every time you shop.
You get one point for every £1 spent which are then exchanged for Reward Coupons.
Customers also get access to exclusive discounts, coupons and freebies.
Lidl reduces items at the beginning of the day, and the best deals are found between 7am and 8am when most stores open.
Shoppers can often find cooked meats, salmon fillets and breads reduced by over 30%.
Not only does Lidl have its own range of reasonably priced alcohol, it also has its own versions of branded favourites – so say cheers to its bargain booze.
Everyone knows about the “Middle of Lidl” and it’s here where you’ll find a load of random stuff you didn’t realise you needed, at decent prices.
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But if you’re hoping to avoid spending more than you planned, you can find out what will be in the “Middle of Lidl” on the supermarket’s website in advance.
Shoppers should also note that the Middle of Lidl is refreshed every Thursday and Sunday.
