Trends-CA

How South Korea is cashing in on ‘KPop Demon Hunters’

South Korea’s cultural exports are surging as Netflix’s record-breaking hit ”KPop Demon Hunters” drives global interest in Korean food, fashion and tourism. Everland, the country’s largest theme park operated by Samsung C&T Resort, has launched an immersive exhibit inspired by the film, part of a growing wave of cultural experiences.

With real-world locations like Naksan Park featured in the movie, fans are flocking to South Korea and contributing to a 20% rise in tourism. From K-pop and K-dramas to skin care and language study, the film’s influence is reshaping how international audiences are engaging with Korean culture.

Commercial tie-ins, including branded noodles and merchandise, are selling out as demand intensifies.

This video summary was created by AI from the original DW script. It was edited by a journalist before publication.

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