MENLO PARK, Calif., Oct. 29, 2025 /PRNewswire/ — Meta Platforms, Inc. (Nasdaq: META) today reported financial results for the quarter ended September 30, 2025.
“We had a strong quarter for our business and our community,” said Mark Zuckerberg, Meta founder and CEO. “Meta Superintelligence Labs is off to a great start and we continue to lead the industry in AI glasses. If we deliver even a fraction of the opportunity ahead, then the next few years will be the most exciting period in our history.”
Third Quarter 2025 Financial Highlights
Three Months Ended September 30,
% Change
In millions, except percentages and per share amounts
2025
2024
Revenue
$ 51,242
$ 40,589
26 %
Costs and expenses
30,707
23,239
32 %
Income from operations
$ 20,535
$ 17,350
18 %
Operating margin
40 %
43 %
Provision for income taxes
$ 18,954
$ 2,134
788 %
Effective tax rate
87 %
12 %
Net income
$ 2,709
$ 15,688
(83) %
Diluted earnings per share (EPS)
$ 1.05
$ 6.03
(83) %
Provision for Income Taxes – One-Time, Non-Cash Charge Impact
We expect a significant reduction in our U.S. federal cash tax payments for the remainder of 2025 and future years due to the implementation of the One Big Beautiful Bill Act. However, the implementation also led to the recognition of a valuation allowance against our U.S. federal deferred tax assets, reflecting the impact of the U.S. Corporate Alternative Minimum Tax. As a result, the third quarter 2025 provision for income taxes includes a one-time, non-cash income tax charge of $15.93 billion. Excluding this one-time tax charge, our third quarter 2025:
- Effective tax rate would have decreased by 73 percentage points to 14%, compared to the reported effective tax rate of 87%.
- Net income would have increased by $15.93 billion to $18.64 billion, compared to the reported net income of $2.71 billion.
- Diluted EPS would have increased by $6.20 to $7.25, compared to the reported diluted EPS of $1.05.
Third Quarter 2025 Operational and Other Financial Highlights
- Family daily active people (DAP) – DAP was 3.54 billion on average for September 2025, an increase of 8% year-over-year.
- Ad impressions – Ad impressions delivered across our Family of Apps increased by 14% year-over-year.
- Average price per ad – Average price per ad increased by 10% year-over-year.
- Revenue – Revenue was $51.24 billion, an increase of 26% year-over-year. Revenue on a constant currency basis would have increased 25% year-over-year.
- Costs and expenses – Total costs and expenses were $30.71 billion, an increase of 32% year-over-year.
- Capital expenditures – Capital expenditures, including principal payments on finance leases, were $19.37 billion.
- Capital return program – Share repurchases of our Class A common stock were $3.16 billion and total dividend and dividend equivalent payments were $1.33 billion.
- Cash, cash equivalents, and marketable securities – Cash, cash equivalents, and marketable securities were $44.45 billion as of September 30, 2025. Cash flow from operating activities was $30.0 billion and free cash flow was $10.62 billion.(1)
- Headcount – Headcount was 78,450 as of September 30, 2025, an increase of 8% year-over-year.
____________________________________
(1) For more information on our free cash flow non-GAAP financial measure, see the sections entitled “Non-GAAP Financial Measures” and “Reconciliation of GAAP to Non-GAAP Results” in this press release.
CFO Outlook Commentary
We expect fourth quarter 2025 total revenue to be in the range of $56-59 billion. Our guidance assumes foreign currency is an approximately 1% tailwind to year-over-year total revenue growth, based on current exchange rates. Our outlook reflects an expectation for continued strong ad revenue growth, partially offset by lower year-over-year Reality Labs revenue in the fourth quarter. The anticipated reduction in Reality Labs revenue is due to us lapping the introduction of Quest 3S in the fourth quarter of last year as well as retail partners procuring Quest headsets during the third quarter of this year to prepare for the holiday season, which were recorded as revenue in the third quarter.
We expect full year 2025 total expenses to be in the range of $116-118 billion, updated from our prior outlook of $114-118 billion and reflecting a growth rate of 22-24% year-over-year.
We currently expect 2025 capital expenditures, including principal payments on finance leases, to be in the range of $70-72 billion, increased from our prior outlook of $66-72 billion.
Absent any changes to our tax landscape, we expect our fourth quarter 2025 tax rate to be 12-15%.
We are at an exciting point for our company, where we have continued runway to improve our core services today as well as the opportunity to build new AI-powered experiences and services that will transform how people engage with our products in the future. We expect the set of investments we are making within our ads and organic engagement initiatives next year will enable us to continue to deliver strong revenue growth in 2026, while our progress on AI models and products will position us to capitalize on new revenue opportunities in the years to come.
A central requirement to realizing these opportunities is infrastructure capacity. As we have begun to plan for next year, it has become clear that our compute needs have continued to expand meaningfully, including versus our expectations last quarter. We are still working through our capacity plans for next year, but we expect to invest aggressively to meet these needs both by building our own infrastructure and contracting with third party cloud providers. We anticipate this will provide further upward pressure on our capital expenditures and expense plans next year.
As a result, our current expectation is that capital expenditures dollar growth will be notably larger in 2026 than 2025. We also anticipate total expenses will grow at a significantly faster percentage rate in 2026 than 2025, with growth driven primarily by infrastructure costs, including incremental cloud expenses and depreciation. Employee compensation costs will be the second largest contributor to growth, as we recognize a full year of compensation for employees hired throughout 2025, particularly AI talent, and add technical talent in priority areas.
Finally, we continue to monitor active legal and regulatory matters, including the increasing headwinds in the EU and the U.S. that could significantly impact our business and financial results. For example, in the EU, we continue to engage constructively with the European Commission on our Less Personalized Ads offering. However, we cannot rule out the Commission imposing further changes to that offering that could have a significant negative impact on our European revenue, as early as this quarter. In the U.S., a number of youth-related trials are scheduled for 2026, and may ultimately result in a material loss.
Webcast and Conference Call Information
Meta will host a conference call to discuss its results at 1:30 p.m. PT / 4:30 p.m. ET today. The live webcast of the call can be accessed at the Meta Investor Relations website at investor.atmeta.com, along with the company’s earnings press release, financial tables, and slide presentation.
Following the call, a replay will be available at the same website. Transcripts of conference calls with publishing equity research analysts held today will also be posted to the investor.atmeta.com website.
Disclosure Information
Meta uses the investor.atmeta.com and meta.com/news websites as well as Mark Zuckerberg’s Facebook Page (facebook.com/zuck), Instagram account (instagram.com/zuck) and Threads profile (threads.net/zuck) as means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD.
About Meta
Meta is building the future of human connection, powered by artificial intelligence and immersive technologies. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward experiences that foster deeper connections and unlock new possibilities.
Contacts
Investors:
Kenneth Dorell
[email protected] / investor.atmeta.com
Press:
Ashley Zandy
[email protected] / meta.com/news
Forward-Looking Statements
This press release contains forward-looking statements regarding our future business plans and expectations. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including: the impact of macroeconomic conditions on our business and financial results, including as a result of geopolitical events; our ability to retain or increase users and engagement levels; our reliance on advertising revenue; our dependency on data signals and mobile operating systems, networks, and standards that we do not control; changes to the content or application of third-party policies that impact our advertising practices; risks associated with new products and changes to existing products as well as other new business initiatives, including our artificial intelligence initiatives and Reality Labs efforts; our emphasis on community growth and engagement and the user experience over short-term financial results; maintaining and enhancing our brand and reputation; our ongoing privacy, safety, security, and content and advertising review and enforcement efforts; competition; risks associated with government actions that could restrict access to our products or impair our ability to sell advertising in certain countries; litigation and government inquiries; privacy, legislative, and regulatory concerns or developments; risks associated with acquisitions; security breaches; our ability to manage our scale and geographically-dispersed operations; and market conditions or other factors affecting the payment of dividends. These and other potential risks and uncertainties that could cause actual results to differ from the results predicted are more fully detailed under the caption “Risk Factors” in our Quarterly Report on Form 10-Q filed with the SEC on July 31, 2025, which is available on our Investor Relations website at investor.atmeta.com and on the SEC website at www.sec.gov. Additional information will also be set forth in our Quarterly Report on Form 10-Q for the quarter ended September 30, 2025. In addition, please note that the date of this press release is October 29, 2025, and any forward-looking statements contained herein are based on assumptions that we believe to be reasonable as of this date. We undertake no obligation to update these statements as a result of new information or future events.
For a discussion of limitations in the measurement of certain of our community metrics, see the section entitled “Limitations of Key Metrics and Other Data” in our most recent quarterly or annual report filed with the SEC.
Non-GAAP Financial Measures
To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with generally accepted accounting principles in the United States (GAAP), we use the following non-GAAP financial measures: revenue excluding foreign exchange effect, advertising revenue excluding foreign exchange effect, and free cash flow. The presentation of these financial measures is not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared and presented in accordance with GAAP. Investors are cautioned that there are material limitations associated with the use of non-GAAP financial measures as an analytical tool. In addition, these measures may be different from non-GAAP financial measures used by other companies, limiting their usefulness for comparison purposes. We compensate for these limitations by providing specific information regarding the GAAP amounts excluded from these non-GAAP financial measures.
We believe these non-GAAP financial measures provide investors with useful supplemental information about the financial performance of our business, enable comparison of financial results between periods where certain items may vary independent of business performance, and allow for greater transparency with respect to key metrics used by management in operating our business.
Our non-GAAP financial measures are adjusted for the following items:
Foreign exchange effect on revenue. We translated revenue for the three and nine months ended September 30, 2025 using the prior year’s monthly exchange rates for our settlement or billing currencies other than the U.S. dollar, which we believe is a useful metric that facilitates comparison to our historical performance.
Purchases of property and equipment; Principal payments on finance leases. We subtract both purchases of property and equipment, and principal payments on finance leases in our calculation of free cash flow because we believe that these two items collectively represent the amount of property and equipment we need to procure to support our business, regardless of whether we procure such property or equipment with a finance lease. We believe that this methodology can provide useful supplemental information to help investors better understand underlying trends in our business. Free cash flow is not intended to represent our residual cash flow available for discretionary expenditures.
For more information on our non-GAAP financial measures and a reconciliation of GAAP to non-GAAP measures, see the “Reconciliation of GAAP to Non-GAAP Results” table in this press release.
META PLATFORMS, INC.
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
(In millions, except per share amounts)
(Unaudited)
Three Months Ended September 30,
Nine Months Ended September 30,
2025
2024
2025
2024
Revenue
$ 51,242
$ 40,589
$ 141,073
$ 116,116
Costs and expenses:
Cost of revenue
9,206
7,375
25,269
21,322
Research and development
15,144
11,177
40,237
31,693
Marketing and sales
2,845
2,822
8,581
8,107
General and administrative
3,512
1,865
8,455
8,978
Total costs and expenses
30,707
23,239
82,542
70,100
Income from operations
20,535
17,350
58,531
46,016
Interest and other income, net
1,128
472
2,047
1,095
Income before provision for income taxes
21,663
17,822
60,578
47,111
Provision for income taxes*
18,954
2,134
22,888
5,589
Net income
$ 2,709
$ 15,688
$ 37,690
$ 41,522
Earnings per share:
Basic
$ 1.08
$ 6.20
$ 14.96
$ 16.37
Diluted
$ 1.05
$ 6.03
$ 14.62
$ 15.88
Weighted-average shares used to compute earnings per share:
Basic
2,517
2,529
2,520
2,536
Diluted
2,572
2,600
2,578
2,615
____________________________________
*Provision for income taxes includes a one-time, non-cash income tax charge of $15.93 billion accrued in the third quarter of 2025 related to the implementation of the One Big Beautiful Bill Act. For more information, see the section entitled “Provision for Income Taxes – One-Time, Non-Cash Charge Impact” in this press release.
META PLATFORMS, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In millions)
(Unaudited)
September 30, 2025
December 31, 2024
Assets
Current assets:
Cash and cash equivalents
$ 10,187
$ 43,889
Marketable securities
34,261
33,926
Accounts receivable, net
17,297
16,994
Prepaid expenses and other current assets
11,373
5,236
Total current assets
73,118
100,045
Non-marketable equity investments
25,074
6,070
Property and equipment, net
160,270
121,346
Operating lease right-of-use assets
17,372
14,922
Goodwill
21,158
20,654
Other assets
6,852
13,017
Total assets
$ 303,844
$ 276,054
Liabilities and stockholders’ equity
Current liabilities:
Accounts payable
$ 7,798
$ 7,687
Operating lease liabilities, current
2,113
1,942
Accrued expenses and other current liabilities
27,047
23,967
Total current liabilities
36,958
33,596
Operating lease liabilities, non-current
20,113
18,292
Long-term debt
28,834
28,826
Long-term income taxes
11,738
9,987
Other liabilities
12,135
2,716
Total liabilities
109,778
93,417
Commitments and contingencies
Stockholders’ equity:
Common stock and additional paid-in capital
92,330
83,228
Accumulated other comprehensive income (loss)
159
(3,097)
Retained earnings
101,577
102,506
Total stockholders’ equity
194,066
182,637
Total liabilities and stockholders’ equity
$ 303,844
$ 276,054
META PLATFORMS, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In millions)
(Unaudited)
Three Months Ended
September 30,
Nine Months Ended
September 30,
2025
2024
2025
2024
Cash flows from operating activities
Net income
$ 2,709
$ 15,688
$ 37,690
$ 41,522
Adjustments to reconcile net income to net cash provided by operating
activities:
Depreciation and amortization
4,963
4,027
13,205
11,038
Share-based compensation
5,555
4,250
14,537
12,428
Deferred income taxes
19,868
(1,308)
17,704
(3,406)
Unrealized gain on marketable equity securities
(922)
—
(548)
—
Other
(23)
(3)
(453)
206
Changes in assets and liabilities:
Accounts receivable
(807)
143
660
1,493
Prepaid expenses and other current assets
(1,033)
(184)
(348)
(168)
Other assets
33
(29)
(209)
(70)
Accounts payable
(63)
667
(637)
(195)
Accrued expenses and other current liabilities
455
572
(2,883)
(1,199)
Other liabilities
(736)
901
868
1,691
Net cash provided by operating activities
29,999
24,724
79,586
63,340
Cash flows from investing activities
Purchases of property and equipment
(18,829)
(8,258)
(48,308)
(22,831)
Purchases of marketable securities
(2,840)
(4,468)
(22,349)
(14,644)
Sales and maturities of marketable securities
4,704
4,114
23,761
11,972
Purchases of non-marketable equity investments
(3,046)
(3)
(18,260)
(10)
Payments for held-for-sale assets
(1,022)
—
(1,797)
—
Acquisitions of businesses and intangible assets
(753)
(132)
(815)
(261)
Other investing activities
(62)
127
(48)
122
Net cash used in investing activities
(21,848)
(8,620)
(67,816)
(25,652)
Cash flows from financing activities
Taxes paid related to net share settlement of equity awards
(5,135)
(3,544)
(14,128)
(9,913)
Repurchases of Class A common stock
(3,327)
(8,818)
(26,248)
(30,125)
Payments for dividends and dividend equivalents
(1,330)
(1,263)
(3,986)
(3,802)
Proceeds from issuance of long-term debt, net
—
10,432
—
10,432
Principal payments on finance leases
(545)
(944)
(1,770)
(1,558)
Other financing activities
290
(234)
613
(350)
Net cash used in financing activities
(10,047)
(4,371)
(45,519)
(35,316)
Effect of exchange rate changes on cash, cash equivalents, and restricted cash
equivalents
9
368
252
(72)
Net increase (decrease) in cash, cash equivalents, and restricted cash
equivalents
(1,887)
12,101
(33,497)
2,300
Cash, cash equivalents, and restricted cash equivalents at beginning of the period
13,828
33,026
45,438
42,827
Cash, cash equivalents, and restricted cash equivalents at end of the period
$ 11,941
$ 45,127
$ 11,941
$ 45,127
Reconciliation of cash, cash equivalents, and restricted cash equivalents to the
condensed consolidated balance sheets
Cash and cash equivalents
$ 10,187
$ 43,852
$ 10,187
$ 43,852
Restricted cash equivalents, included in prepaid expenses and other current assets
142
90
142
90
Restricted cash equivalents, included in other assets
1,612
1,185
1,612
1,185
Total cash, cash equivalents, and restricted cash equivalents
$ 11,941
$ 45,127
$ 11,941
$ 45,127
Supplemental cash flow data
Cash paid for income taxes, net
$ 749
$ 1,767
$ 6,293
$ 8,326
Segment Results
We report our financial results for our two reportable segments: Family of Apps (FoA) and Reality Labs (RL). FoA includes Facebook, Instagram, Messenger, WhatsApp, and other services. RL includes our virtual, augmented, and mixed reality related consumer hardware, software, and content.
The following table sets forth our segment information of revenue and income (loss) from operations:
Segment Information
(In millions)
(Unaudited)
Three Months Ended
September 30,
Nine Months Ended
September 30,
2025
2024
2025
2024
Revenue:
Advertising
$ 50,082
$ 39,885
$ 138,037
$ 113,850
Other revenue
690
434
1,784
1,203
Family of Apps
50,772
40,319
139,821
115,053
Reality Labs
470
270
1,252
1,063
Total revenue
$ 51,242
$ 40,589
$ 141,073
$ 116,116
Income (loss) from operations:
Family of Apps
$ 24,967
$ 21,778
$ 71,702
$ 58,778
Reality Labs
(4,432)
(4,428)
(13,171)
(12,762)
Total income from operations
$ 20,535
$ 17,350
$ 58,531
$ 46,016
Reconciliation of GAAP to Non-GAAP Results
(In millions, except percentages)
(Unaudited)
Three Months Ended
September 30,
Nine Months Ended
September 30,
2025
2024
2025
2024
GAAP revenue
$ 51,242
$ 40,589
$ 141,073
$ 116,116
Foreign exchange effect on 2025 revenue using 2024 rates
(412)
906
Revenue excluding foreign exchange effect
$ 50,830
$ 141,979
GAAP revenue year-over-year change %
26 %
21 %
Revenue excluding foreign exchange effect year-over-year change %
25 %
22 %
GAAP advertising revenue
$ 50,082
$ 39,885
$ 138,037
$ 113,850
Foreign exchange effect on 2025 advertising revenue using 2024 rates
(409)
895
Advertising revenue excluding foreign exchange effect
$ 49,673
$ 138,932
GAAP advertising revenue year-over-year change %
26 %
21 %
Advertising revenue excluding foreign exchange effect year-over-year
change %
25 %
22 %
Net cash provided by operating activities
$ 29,999
$ 24,724
$ 79,586
$ 63,340
Purchases of property and equipment
(18,829)
(8,258)
(48,308)
(22,831)
Principal payments on finance leases
(545)
(944)
(1,770)
(1,558)
Free cash flow
$ 10,625
$ 15,522
$ 29,508
$ 38,951
SOURCE Meta
