29 items in this article
29 items on sale!
Photo-Illustration: The Strategist; Photos: Retailers
Everlane is a longtime favorite here for high-quality basics. (It’s so often recommended, loved by readers, and worn by our own staffers that we have an entire roundup dedicated to the brand.) So, we were delighted to hear that it started its Black Friday sale early, taking steep discounts off its inventory of men’s and women’s apparel and accessories.
Lots of what I found were pieces in our archives, from a sweater we’ve written about countless times since 2019 to a new puffer we tested for Coat Week. I also found deals on things that would make excellent gifts this holiday season. Continue reading for my top picks of the sale, and be sure to check back in for updates over the next week. For even more early Black Friday deals, my colleague Ambar Pardilla rounded up the best fashion deals and our deal editor Sam Daly compiled a comprehensive list of everything from beauty and fashion to kitchen and home sales. Lastly, be sure to sign up for the Strategist Sales Alert newsletter to receive all our Black Friday updates.
After sifting through the deals, half off the brand’s newest puffer is top of the list. I doubt something so new and in season will be this deeply discounted for long. On top of that, the Mariner tee and cheeky jeans are a steep 60 percent off and the cheapest I’ve ever seen them.
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Writer Brenley Goertzen tested the new EverPuff for Coat Week and concluded it’s a very good puffer. It’s roomy with a cinchable hemline, lightweight yet well insulated, and made almost entirely from certified recycled materials. And, right now, it’s half off.
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Another on-sale jacket tested by Goertzen. “I wore it to a nice dinner with family while visiting Chicago as well as to a few NHL hockey games, where it kept me plenty warm in the arena,” she says of the 100 percent cotton chore-coat-style denim jacket.
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We crowned this black ribbed turtleneck — which has the stamp of approval from a Strategist writer, stylist, and Project Runway alum — as the best ribbed turtle you can get.
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This sweater’s alpaca blend is warm enough to keep me cozy on chilly days but lightweight so it never feels stuffy.
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A white button-down is as basic as it gets. It’s also deeply discounted in the other colorways, but sizing is more limited.
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This one’s slightly more expensive but made with mostly Supima cotton. Plus it comes recommended by Dr. Becky Kennedy for being cozy and versatile.
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Stock is running low on this striped boatneck, but there’s still a good amount of sizes available in the black and bone colorway.
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For something more lightweight, this figure-hugging scoop-necked tee is under $20.
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And for something with a little bit of texture, this crewneck tee has subtle ribbing.
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It’s no surprise that Everlane makes some of our favorite denim. This longtime staple has stayed “perfectly rigid” after years of weekly wear, according to Strategist managing editor Kelsie Schrader.
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Here’s a way into the barrel-leg trend for under $100.
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These are $100 less than the above, are supportive, and made from renewed plastic bottles.
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Stock is low on these perfectly simple (and now under $100) ballet flats, but they’re still available in every size in white.
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These are just a couple bucks more than the above and pretty similar, sans bow. They also come in a much wider color range.
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An easy pop of red for you or your Secret Santa.
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Or add it in with this, which works as a bandanna or bonnet.
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A cashmere scarf — perfect for the pickiest person on your list — for less than $100.
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The V-neck version is even cheaper starting at just $55.
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This cotton-polyester sweater is comfortable, moisture-wicking, and versatile.
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If he fancies a cardigan, this 100 percent cotton option is under $100. Stock is running low, so act fast.
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Selvedge denim for under $90.
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For something with a bit more give, these slightly stretchy jeans are a nice 60 percent off.
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Half off of this well-insulated, roomy parka, made with recycled polyester fill.
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The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
