The Jordan Brand has officially added a new crop of rising college basketball stars to its NIL roster.
On Monday, it was announced that Syracuse freshman Kiyan Anthony, Duke freshmen Cameron and Cayden Boozer, and UConn sophomore Sarah Strong signed NIL deals with Jordan Brand:
The deal has a bit more meaning to Anthony, who is the son of longtime Jordan Brand star Carmelo Anthony. The youngster was gifted his first pair of Jordan sneakers by Michael Jordan himself.
“To be part of the Jordan Brand family, to me, means carrying on a legacy,” Anthony said in a press release. “I want my legacy to be more than just basketball. I want it to be on and off the court, giving back to the community, doing everything I can to uphold my last name and carry the torch.”
The Boozer Twins are the sons of former NBA star Carlos Boozer. Cameron is in the running to be the No. 1 pick in the 2026 NBA draft, while Cayden is also a projected first-round pick.
Strong was the No. 1 recruit in the class of 2024 and lived up to expectations, winning National Freshman of the Year honors and helping to lead the Huskies to the national championship.
The quartet is joining a Jordan Brand Basketball NIL roster that also includes USC commit Saniyah Hall, LSU freshman Bella Hines, Penn State sophomore Kiyomi McMiller, UCLA senior Kiki Rice and LSU junior Mikaylah Williams.
“The new partnerships represent Jordan Brand’s dedication to connecting with the next generation of talent and culture, working alongside rising players to both fuel their performance and help them pave the way for other young athletes to reach their dreams,” the release stated.
