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Black Friday and Cyber Monday may be over, but don’t put away the wallet just yet. Bath & Body Works’ Annual Candle Day, described as the most anticipated event of the year, is returning this week, giving candle lovers the chance to stock up on their favorite candles and get hold of some limited-edition drops and new fragrances.
Fans anticipate the “once-a-year tradition” all season, according to Bath & Body Works (BBW), “rallying together for early alarms, haul strategies and first-sniff excitement.”
The brand said the Candle Day is one of its “biggest shopping events of the year, drawing millions of shoppers across stores, the website and the app.”
“The scale is staggering,” BBW said. “Lined up end to end, every 3-wick candle sold during Candle Day weekend in 2024 would span about 1,700 miles, roughly the distance from the southern tip of Florida to Portland, Maine.”
Chief merchandising officer at Bath & Body Works, Betsy Schumacher said Candle Day “is a cherished tradition” that “customers countdown to every year.”
“It’s the ultimate Bath & Body Works shopping event— a moment when we deliver what we do best: high-quality 3-wick candles crafted with innovation and artistry, alongside new fragrances and exclusive surprises designed to give consumers exactly what they desire,” Schumacher said.
Here’s what to know about this year’s Candle Day.
When is Bath & Body Works Candle Day in 2025?
The 14th annual Bath & Body Works Candle Day starts online at 10 p.m. on Thursday, Dec. 4 and will kick off in stores on Friday, Dec. 5 through Sunday, Dec. 7, 2025.
How much are Bath & Body Works candles on Candle Day?
During Candle Day weekend, all three-wick candles will be available for $9.95, the lowest price of the year. That’s a steep discount from the regular price of $26.95 to $29.95.
How many Bath & Body Works candles are on sale on Candle Day 2025?
More than 180 candles will be on sale during the Candle Day weekend with “a scent for every mood and moment,” according to BBW.
The brand has partnered with world-renowned perfumers and top fragrance houses to create the popular 3-wick candles.
“Each candle is meticulously developed to deliver a rich, consistent scent experience from first light to final burn, blending science and artistry for the ultimate home fragrance,” BBW said.
Dana Schmitt, a perfumer with Switzerland-based manufacturer of flavors and fragrances, Givaudan, who developed the Glazed Cherries and Sugared Waffle Cone scents for Bath & Body Works, told USA TODAY her candles were months in the making. Schmitt explained working on gourmands, and the scent of fruits can be an incredible challenge because there’s a certain expectation and standard that needs to be met.
“Anything that we all know and love already, you can’t play around, Schmitt said, explaining that developing food-flavored candles “can take months and months.”
“You can’t fool the consumer,” Schmitt added.
Octavia Jordan, a perfumer with MANE, who has developed multiple fragrances for BBW over the years, told USA TODAY she was excited to see the return of “Smoked Vanilla,” a scent she had created almost a decade ago. A BBW spokesperson said the scent was among the most requested for Candle Day despite it being off the market for several years. Jordan has also developed Fresh Balsam, another favorite, for the candle company.
Jordan believes the reason this scent, which blends woody, smoky notes with sandalwood and a touch of spiciness and vanilla, was a hit is that it “brings all kinds of memories during the winter and holidays.” The perfumers added that the vanilla used in the candle was sustainably sourced from Madagascar, which elevated the scent.
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Bath & Body Works Candle Day 2025 exclusive drops, holiday favorites, bestsellers
Bath & Body Works’ 2025 Candle Day assortment includes a mix of fan favorites like Fresh Balsam and Winter Candy Apple, new releases like Butterscotch Swirl and Rum Rum Reindeer, and a limited-edition Candle Day-themed 3-wick candle with exclusive packaging.
Candle Day 2025 will feature more than 50 drops with exclusive 3-wick candles, such as:
Here’s a look at 2025’s line-up:
New
- Neapolitan Ice Cream
- Gummy Candies
- Glazed Cherries
- Butterscotch Swirl
- Sugared Waffle Cone
- Hot Fudge Drizzle
- Coffee & Donuts
- Chips & Salsa
- Pizza & Ranch
- Popcorn & Slushie
- Rum Rum Reindeer
- Christmas Road Trip
Limited Edition
- Holiday Dill-light: Inspired by the quirky holiday tradition, join the ultimate holiday hunt by snagging a limited-edition pickle candle.
From The Vault
These scents, requested by the brand’s millions of loyalty members, are returning for a limited time:
- Smoked Vanilla
- Brown Sugar & Fig
- Snowday
- Blueberry Sugar
- Vanilla Snowflake
- Moonlight Path
Fan-favorites
How to buy Bath & Body Works candles on Candle Day 2025
Customers can shop Candle Day exclusives online, via the Bath & Body Works app and in stores. This year’s sale will start online on Thursday, Dec. 4, at 10 p.m. ET and will continue in stores on Friday, Dec. 5.
Bath & Body Works stores will open at 6 a.m. local time on Friday, December 5 for Candle Day. Find your nearest store here.
How many Bath & Body Works candles can you buy on Candle Day?
Purchases are limited to 24 candles on Candle Day, a BBW spokesperson confirmed to USA TODAY.
Saman Shafiq is a trending news reporter for USA TODAY. Reach her at sshafiq@gannett.com and follow her on X and Instagram @saman_shafiq7.
