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Rebuilding Culture and Connection: The Essential Qualities for Baylor’s Next AD

Each SicEm365 staff member gives an example of what they want to see from Baylor’s next athletic director.
Colt: I think we can talk a lot about football coaching hires. It’s the only thing that matters in the long run in terms of how successful an AD is to a specific fan base. But coaching hires are also very much a crap shoot, and a variety of factors play into the potential success of those hires.
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