A new national report highlights that managing limited financial resources remains the most common challenge for Canadians—with the cost of living continuing to top household concerns. With need rising in communities nationwide, The Salvation Army is calling on Canadians to give generously this holiday season.
Food insecurity and affordable housing are common threads that run through The Salvation Army’s work with vulnerable people in major cities and rural communities. Seniors are particularly struggling. Food bank usage has increased among seniors, with some having to rely on them for the first time.
“Some of the stories we’re hearing across the country are heartbreaking,” says Lieut.-Colonel John Murray,territorial secretary for communications. “Families are facing impossible choices every day—between paying rent or buying groceries, purchasing medication or putting gas in the car. At The Salvation Army, we’re here to help shoulder those burdens and offer both practical support and hope.”
Last year, 345,000 visits were made to The Salvation Army for Christmas assistance, which includes toys and food hampers. The season becomes a time of survival rather than one of celebration, making support from The Salvation Army more important than ever.
“Thanks to the generosity of our donors, we not only provide immediate assistance but also help people rebuild their lives with dignity. Through job training, life-skills programs, and long-term supports, we’re helping Canadians find lasting hope and opportunity,” says Lieut.-Colonel Murray.
