Debenhams has unveiled its Christmas campaign, titled “Debenhams Delivered”.
The campaign advert, which has been devised and produced by creative agency Exposure, is a “bold feel-good celebration” that reinforces Debenhams’ “position as Britain’s online destination for effortless festive shopping,” according to the retailer.
The film opens on a suburban street, where “everyday life gives way to a burst of festive magic,” which turns “pre-season fatigue into a moment we all look forward to” as Christmas is made simple.
Led by an all-star cast, including television personality Olivia Attwood, former footballer, Peter Crouch, and presenter Judi Love, the film brings to life a “Debenhams Delivered” parade.
The sequence showcases the breadth of Debenhams’ offering through a choreographed homage to the season.
The campaign reinforces the brand’s message that Christmas can be simple, stylish, and stress-free, with everything available at the click of a button and delivered straight to shoppers’ doors.
The “Debenhams Delivered” campaign has launched on YouTube, and is rolling out across broadcast television, BVOD, CTV, OOH, DOOH, radio, digital, social media and press.
Key placements will include spots during Wicked: For Good in cinema and an Oxford Circus takeover.
Debenhams Group CEO Dan Finley said: “This year’s ‘Debenhams Delivered’ campaign captures the moment when the magic of Christmas quite literally lands on your doorstep.
“At its heart, it’s about connection, bringing people together through joy, laughter and the ease of finding everything you need in one place.”
He added: “With familiar faces leading the celebration, the film captures that unmistakable British warmth and humour.
“We want our customers to feel that same sense of sparkle and magic this Christmas.”
Debenhams joins toy retailer The Entertainer in gearing up for Christmas, with the brand revealing a festive tie-up with Disney in September.
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